What we do


We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital. With a worldwide network of sub-agents and over 600 clients, our international knowledge and business capacity is unique.


How we do it

Starting from a strategic base in literature and design, our platform is built on knowledge, passion and people. With a dozen sub-agents in key markets like Japan, Korea and China and over 600 clients worldwide, we are opening up our business to Nordic rightsholders, authors, illustrates and designers.


What we can do for you

We are a literary rights and brand licensing agency. Based on our experiences and successes with the Moomin brand and with an established international platform, we are building publishing rights as well as potential licensing, merchandising and digital presence. With your brand and our knowledge, we will open up new markets and business areas. Welcome to Rights & Brands!


Wide area of expertise 

In early 2017, the publishing house Otava's foreign rights department OGA merged with Rights & Brands Licensing to create the strongest team of licensing and foreign rights specialists in the Nordics. We possess the partner network and the know-how needed for licensing brands and content successfully on a global level.


The Team


Anna Lawrence
Foreign Rights Director

Anna has a background as an Editor, Publisher and Literary Agent. When it comes to literature, children’s books, young adult fiction and comic characters are Anna’s passion. If there aren’t books around, Anna enjoys a spot of gardening, preferably involving sharp tools with lots of horsepower.

E-mail: anna.lawrence@rightsandbrands.com
Mobile: +46 70 772 22 55


Hanna Pajunen-Walsh
International Sales Director - Children's Books and YA

Hanna has extensive international experience in children’s book publishing and for over a decade she has been based in London, specializing in Foreign Rights. Hanna is passionate about picture books, and she is keen to promote visual literacy.

Hanna enjoys humorous middle-grade novels, narrative non-fiction across all ages and literary historical fiction with a female protagonist. Hanna loves Scandinavian design and coordinates her bookshelf by colour.

E-mail: hanna.pajunen-walsh@rightsandbrands.com
Mobile: +44 775 7747386


Maarit Pyötsiä
Licensing Executive

Maarit Pyötsiä has a long history in publishing. Sheet music, songbooks, schoolbooks, children’s books - everything goes. Recently she’s been focusing on licensing, especially with Mauri Kunnas, Finland’s best-selling picture book author.

Maarit enjoys cooking marvelous meals, listening to her favorite music and spending time at her cottage all year around.

E-mail: maarit.pyotsia@rightsandbrands.com
Mobile: +358 50 435 4847

Friederike Ridegh
Foreign Rights Agent

Friederike has turned many pages in book business- starting from selling books in a bookstore, she’s been organizing literary events, freelancing in publishing, working for a literary agency and translating herself.

Whether job-related or not, Friederike adores travelling.

E-mail: friederike.ridegh@rightsandbrands.com
Mobile: +358 40 83 76 325


Leenastiina Kakko
Foreign Rights Manager

Leenastiina has been working in publishing practically since she grew up, mainly as an editor for fiction. Since 2014, she’s been selling foreign rights and loving the international side of the industry.

Leenastiina has a strong tendency to get emotionally attached to fictional characters. In her dream world, days are filled with reading, yoga, friends, good food and singing.

E-mail: leenastiina.kakko@rightsandbrands.com
Mobile: +358 40 75 555 27


Jonas Forth
Managing director, R&B Helsinki Oy

Jonas Forth is managing director of rights agency Rights & Brands' Finnish division and the e-commerce company All Things Commerce / Moomin.com. He has a broad background in digital development, content production and journalism having worked in both the TV and the startup field for more than 15 years.

Jonas enjoys reading and collecting Finnish design.

E-mail: jonas.forth@rightsandbrands.com
Mobile: +358 50 542 9986


Other members of the team

Margareta Steinsvik
Founding Partner
Chairman of the Board

Roleff Kråkström
Founding Partner

Gustav Melin
Founding Partner

Sophia Jansson
Founding Partner