Rights & Brands has appointed Bulls Licensing as its merchandising rights sales partner.
Rights & Brands, founded in April 2016, brings Nordic rights to a global arena. The literary and design focused agency has already gathered an impressive line-up of Nordic brands and authors; from the literary rights for the Moomins and the merchandising rights for the Tove Jansson Estate, to the prize-winning authors Pernilla Stalfelt, Jon Ewo and Ragnar Aalbu.
Recently appointed merchandising rights are the internationally successful Mamma Moo and Crow as well as the classic properties Little Anna and Little Ghost Godfrey.
- We have had nothing less than a dream start, says Anna Lawrence, Foreign Rights Director at Rights & Brands. The interest for the agency has been enormous and we are now working with a fantastic set-up of Licensors. To handle the interest and to further business, we are working with Bulls Licensing as our merchandising sales partner. We share the same client base and international knowledge, so it’s a perfect fit.
- Adding Bulls Licensing’s merchandising expertise to Rights & Brands’ publishing network is a fantastic business opportunity, says Kristin Tjulander, Marketing and Sales Director at Bulls Licensing. This will really put the Nordics on the global brand map.
Rights & Brands
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