About Rights & Brands
Rights & Brands is a 360 licensing and publishing agency bringing Nordic rights and brands to a global arena. Starting from a strategic base in literature, art and design, R&B’s platform is built on knowledge, passion and people. Using all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital development, with a worldwide network of sub-agents and over 800 clients, R&B’s international insight and business capacity is unique. Rights & Brands represents iconic Nordic brands, artists and authors and is the worldwide master agent on behalf of Moomin Characters. Other representation includes Tove Jansson, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Mauri Kunnas and many more. With its headquarters in Stockholm, Sweden and local branches in Helsinki, Oslo and Tokyo, R&B was founded in 2016 by Moomin Characters and Bulls, combining over 70 years of licensing experience. Since January 1, 2020, Bulls Licensing has merged with Rights & Brands.
Patrick Ullman
CEO R&B
Fredrik Rahka
GM R&B OY
Anna Lawrence
Foreign Rights Director Licensing/Publishing
Anna Svenman
Retail & Sales Manager
Anna-Karin Sallander
Approval & Office Manager
Arvid Jansson
CFO
Elin Larsson
Digital Communication & Content Coordinator
Elin Rydner
Literary Agent
Gustav Melin
Business Development
Ina Kråkström
Legal Advisor
Jennie Brown
Sales Executive & Legal Advisor
Kristin Tjulander
Nordic Commercial Director
Martin Håkansson
Business & Royalty Controller
Matilda Bergström
CRM Manager
Michelle Cortez
Finance Coordinator
Nicolina Bagge
Graphic Designer
Niklas Österling
Category Manager Apparel/Interior
Pia Lindén
Sales Executive Sweden
Shatilla Holm
Go To Market Manager
Ylva Palmbäck
Head of Legal
Hanna Pajunen-Walsh
International Publishing Director - Children's Books and YA
Friederike Ridegh
Literary Agent
Laura Axam
Rights Manager (On maternity leave)
Ilkka Lind
Sales Director Finland & Int. Sales
Jens Beck
Sales Executive Finland & Denmark
Magdalena Biernat-Heikkinen
Director, International Sales & Licensing
Malin Karlsson
Marketing and Permissions Manager
Mahsa Saboohian
Sales Executive Norway
Jun Hirst
Regional Manager Asia