About Rights & Brands

Rights & Brands (R&B) is a 360 licensing and literary agency bringing Scandinavian rights and brands – within art, design, and literature – to a global arena. Rights & Brands operates a worldwide network of over 30 sub-agents and 800 clients.

Rights & Brands represent iconic Scandinavian brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Stig Lindberg, Carl Larsson-gården Sundborn, Astrid Lindgren & Ilon Wikland, Maxi & Helium, The Beatles, The Smurfs, Tove Jansson, Sofie Sarenbrant and many more.

R&B is ranked as the top 20 licensing agency worldwide, with an estimated retail value of 900M Euro. We develop and create collaborations and brand extensions with leading brands such as H&M, Uniqlo, adidas, Granit, Happy Socks, Fiskars, Rovio, Bvlgari and Finnair.

Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo. R&B was founded in 2016 and has a yearly turnover of 270M SEK.

Interested in working with Rights & Brands? Get in touch!