About rights and brands

Rights & Brands is a 360 licensing and publishing agency bringing Nordic rights and brands to a global arena. Starting from a strategic base in literature, art and design, R&B’s platform is built on knowledge, passion and people. Using all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital development, with a worldwide network of sub-agents and over 800 clients, R&B’s international insight and business capacity is unique. Rights & Brands represents iconic Nordic brands, artists and authors and is the worldwide master agent on behalf of Moomin Characters. Other representation includes Tove Jansson, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Mauri Kunnas and many more. With its headquarters in Stockholm, Sweden and local branches in Helsinki, Oslo and Tokyo, R&B was founded in 2016 by Moomin Characters and Bulls, combining over 70 years of licensing experience. Since January 1, 2020, Bulls Licensing has merged with Rights & Brands.

  • Patrick Ullman

    CEO, R&B Stockholm

  • Fredrik Rahka

    Managing director, R&B Helsinki

  • Henrik Knape

    International Sales Executive

  • Anna Lawrence

    Rights Director

  • Elin Larsson

    Marketing Coordinator / Traffic

  • Martin Håkansson

    Business & Royalty Controller

  • Anna Svenman

    Retail & Sales Manager

  • Anna-Karin Sallander

    Licensing co-ordinator

  • Gustav Melin

    Global Sales Director

  • Ina Kråkström

    Junior Legal Advisor

  • Jeanette Eklund

    Project Manager

  • Jennie Brown

    International Sales Manager

  • Kristin Tjulander

    Marketing & Sales Director

  • Mia Sundberg

    Licensing co-ordinator

  • Nicolina Bagge

    Graphic Designer

  • Niklas Österling

    Category Manager Apparel/Interior

  • Pia Lindén

    Sales Executive

  • Ylva Palmbäck

    Head of Legal

  • Vida Tenhunen Salehi

    Legal Advisor

  • Hanna Pajunen-Walsh

    International Publishing Director - Children's Books and YA

  • Leenastiina Kakko

    Foreign Rights Manager / Agent

  • Friederike Ridegh

    Foreign Rights Agent

  • Maarit Pyötsiä

    Licensing Executive

  • Laura Axam

    Rights Manager

  • Ilkka Lind

    Licensing Executive

  • Mahsa Saboohian

    Sales Manager

  • Jun Hirst

    Regional Manager Asia