About rights and brands
Rights & Brands is a 360 licensing and publishing agency bringing Nordic rights and brands to a global arena. Starting from a strategic base in literature, art and design, R&B’s platform is built on knowledge, passion and people. Using all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital development, with a worldwide network of sub-agents and over 800 clients, R&B’s international insight and business capacity is unique. Rights & Brands represents iconic Nordic brands, artists and authors and is the worldwide master agent on behalf of Moomin Characters. Other representation includes Tove Jansson, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Mauri Kunnas and many more. With its headquarters in Stockholm, Sweden and local branches in Helsinki, Oslo and Tokyo, R&B was founded in 2016 by Moomin Characters and Bulls, combining over 70 years of licensing experience. Since January 1, 2020, Bulls Licensing has merged with Rights & Brands.
Patrick Ullman
CEO, R&B Stockholm
Fredrik Rahka
Managing director, R&B Helsinki
Henrik Knape
International Sales Executive
Anna Lawrence
Foreign Rights Director Licensing/Publishing
Elin Larsson
Marketing Coordinator
Martin Håkansson
Business & Royalty Controller
Anna Svenman
Retail & Sales Manager
Anna-Karin Sallander
Licensing co-ordinator
Gustav Melin
Business Development
Ina Kråkström
Junior Legal Advisor
Jeanette Eklund
Project Manager
Jennie Brown
Sales Executive & Legal Advisor
Kristin Tjulander
Nordic Commercial Director
Mia Sundberg
Royalty Controller
Nicolina Bagge
Graphic Designer
Niklas Österling
Category Manager Apparel/Interior
Pia Lindén
Sales Executive Sweden
Shatilla Holm
New Business / Concept Sales
Ylva Palmbäck
Head of Legal
Vida Tenhunen Salehi
Legal Advisor
Hanna Pajunen-Walsh
International Publishing Director - Children's Books and YA
Leenastiina Kakko
Foreign Rights Manager / Agent
Friederike Ridegh
Foreign Rights Manager/Agent
Maarit Pyötsiä
Sales Executive Finland
Laura Axam
Rights Manager
Ilkka Lind
Sales Director Finland & Int. Sales
Mahsa Saboohian
Sales Executive Norway
Jun Hirst
Regional Manager Asia