Brands
Our brands
Rights & Brands is a Scandinavian agency promoting art, literature and design brands that aim to inspire a global audience with stories and a vision for a better world.
Rights & Brands is the worldwide master agent on behalf of Moomin Characters and represents the likes of Astrid Lindgren, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Maxi & Helium, The Beatles, The Smurfs, and many more.
800+
Licensees worldwide
70+
Languages published to
790M+
€ in total retail revenue
Our licensing process
What is licensing? Using a popular character or design can instantly boost your product’s visibility in the market, driving increased sales and profits.
By associating your product with a recognizable brand, you can tap into its established values and storytelling, attracting new customer segments and gaining a competitive advantage. Additionally, partnering with other license holders can create new opportunities for marketing and distribution.
Sustainable and ethical practices
At Rights & Brands, we prioritize the ethical, environmental, and quality standards of our licensees. Our products must meet strict guidelines for durability, functionality, safety, and visual quality, all of which are core to our mission.
We encourage you to review our Licensee and Supplier Code of Conduct, which outlines our dedication to sustainable and ethical practices, ensuring that our partnerships and products reflect these core values.
