Mamma Moo and the Crow

Mamma Moo and the Crow was written and created by Jujja and Tomas Wieslander, illustrated by Sven Nordqvist. The unlikely team ofthe kind and thoughtful Mamma Moo and her self-centered, choleric friend Crow has gained global success through their series of picture books, translated into 30 languages.  In 2016, the brand celebrates 25 years. Rights & Brands represents Mamma Moo and Crow merchandising rights on a worldwide basis. Facts

  • 2,1 million books sold internationally
  • Constantly new books, illustrated by Sven Nordqvist
  • +1,6 million books sold in Sweden
  • Top-listed at the Swedish libraries.
  • 10 books translated into 36 languages
  • New animated movie launching in Q1 2021
  • The animation will prolong on Swedish television, SVT after the movie
  • Visible on several digital media, such as Spotify

Awards & Nominations


  • Expressens Heffaklump


  • BMF-Barnboksplaketten


  • Bokjuryn kategori 0–6 år


  • Astrid Lindgren-priset


Related Content

  • 28 May 2020

    Rights & Brands is partnering with the digital fair Digibarn

Related content

  • Mamma Moo Plush Toy L - Martinex

  • Mamma Moo Plush Toy M - Martinex

  • Mamma Moo The Crow Plush Toy - Martinex

  • Mamma Moo & the Crow Figurines - Martinex

  • Mamma Moo and the Crow Tray Puzzle Set - Martinex

  • Mamma Moo Retro Bag - Martinex