Marius of Norway


The Marius-sweater was designed in 1953 by Unn Søiland, and sold to Sandnes Wool factory in 1953 as a handknit-reciepe pattern. Today it is known as the bestselling and most knitted pattern in Norway. It is considered a Norwegian icon that says something about Norwegians’ love for the outdoors in the free Norwegian nature.

The designer Unn Søiland made history by designing new patterns and used wool with bright colors, which was very unusual at the time, and this made “Norwegian sweaters” to great fashion, also abroad, – and “Norwegian sweaters” became an internationally popular concept.



  • Established in Norway 1953
  • More than 7 million handknit patterns sold in Norway in the last 64 years
  • The No.1 handknitted sweaterdesign in Norway
  • +15 million EUR in licensing consumer value since 2010
  • +11.000 followers on Facebook
  • 65th year anniversary in 2018


  • King's Medal of Merit, Norway 2002

More from Marius of Norway