Maxi & Helium

Maxi & Helium are two tiny mice who just so happen to be siblings. They take us to their magical world, filled with adventures and entertainment for the whole family. In their colorful world of magic, you’re in for a whirl of excitement and humor!

The Maxi & Helium books, original title “Musse & Helium” in the Nordic, are the fastest-growing children’s book series ever in Sweden and Norway with over 3,5 million books sold. But it’s more than just a successful fantasy-book series – it’s a 360-degree concept that extends from literature to music, games and performances. Maxi & Helium is about conveying positive and empowering messages to children all over the world. The concept is based on the universal values of friendship, collaboration, and innovation.

The Maxi & Helium books have so far sold for more than 200 million SEK in the Nordics and the characters have also become a musical sensation with their album released by Warner Music. Rights & Brands represents Maxi & Helium for licensing rights worldwide. 

  • + 3,5 Million books sold
  • Top of Nordics best-selling fantasy book series for children/youth and families
  • Author Camilla Brinck is one of the most best-selling authors in the Nordic
  • Over 200 million SEK in book sales in the Nordic region
  • Music available on Spotify with over 2,4 million streams
  • Live performances with Maxi & Helium meet & greet and music
  • Animated feature film in production by Nordisk Film and Qvisten Animation

Interested in a collaboration with Maxi & Helium? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com 

Interested in a licensing collaboration with any of our brands?

Get in touch with your ideas and we will get back to you in a heartbeat.

Brand presentation