The Moomins are a family of white and roundish trolls with large snouts, originally conceived and developed by Tove Jansson in writing and illustrations. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moominvalley in harmony with nature. In all, nine books were released in the series, together with five picture books and an extensive series of comic strips between the years 1945 and 1993. The Moomins have since been the basis for numerous television series, films and even theme parks. Facts

  • Created in 1945 by artist Tove Jansson
  • 13 original books released
  • Books translated into +50 languages
  • + 700 licensees worldwide
  • Moomin annual retail value: +750 million EUR
  • +16 Moomin shops and 14 Moomin cafés globally, expanding
  • New Moomin TV series by Gutsy Animation, launch 2019
  • Theme park opening in Japan spring 2019

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