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Smurfs

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Japan style

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Classic

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The Smurfs are back on television for the first time in nearly 40 years – and new films are in production

Brands

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PURENorway water – now with the Smurfs!

Products

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Mixing print-on-demand with augmented reality – the Smurfs are now at SPACE Stockholm

Fairs Exhibitions and Events

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The Smurfs x Billebeino – a collection of playful streetwear

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Sit comfortably wherever you go in the Softybag chair – The Smurfs edition

New Smurf soda flavor in celebration of the Smurfs' 65th anniversary

Skultuna Celebrates 65 Years of Smurfiness

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<p>Blue and small, and standing only three apples tall. The original Smurfs were created and introduced as a series of comic characters by the Belgian artist Peyo, Pierre Culliford (1928-1992), in 1958. Since then The Smurfs brand has expanded to one of the most successful franchises in the world &#8211; with a 95% global brand awareness.&nbsp;</p>
<ul>
<li>New TV series launched globally</li>
<li>95% Global brand awareness</li>
<li>Celebrated 65 years in 2023</li>
<li>+12 million Facebook fans</li>
<li>+75 billion downloads of the Smurf online games</li>
<li>+100 million Schleich figurines sold so far</li>
<li>50 million Smurf books sold worldwide</li>
<li>3 Theme parks: China, Dubai, Russia</li>
<li>160 million Kinder Eggs sold in Europe</li>
<li>487 million views on YouTube in 2022</li>
<li>New feature film coming in 2025 starring Rihanna as Smurfette!</li>
</ul>
<p><em><span lang="EN-US">All images: &copy; Peyo Productions</span></em></p>
<p><strong><span lang="EN-US">I</span><span lang="EN-US">nterested in a licensing collab with The Smurfs? </span></strong>Hit us with your idea by sending an e-mail to&nbsp;<a href="mailto:licensing@rightsandbrands.com" target="_blank" rel="noopener">licensing@rightsandbrands.com</a>&nbsp;</p>


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Want to license The Smurfs? Contact licensing agency Rights & Brands!

SmurfsTV

Brand presentation

The Smurfs

Entertainment

The Smurfs

Interested in a licensing collaboration with any of our brands?

Brand presentation