20 November 2025

Star Stable Teams Up with H&M We Love Horses and All In Equestrian

Players of the online game Star Stable can now ride the legendary horses H&M All In and H&M Indiana. Even better, the equestrian fashion brand All In Equestrian has created show jackets that will be available both in the game and in real life.

Legendary H&M Horses

A few years ago, Star Stable Online had the honor of introducing the iconic H&M horse All In to its players.

Owned by Swedish equestrian and Olympic medalist Peder Fredricson, H&M All In eventually retired from both show jumping and the game. Now, H&M has graciously allowed the beloved horse to make a virtual return to the competition ring in Star Stable.

This time, All In is joined by his half-sibling H&M Indiana, the top horse of Swedish rider Malin Baryard-Johnsson. Indiana is known for her unique personality and exceptional talent.

Both horses are now available in the H&M Hub in Star Stable, accompanied by a brand-new collection from All In Equestrian.

All In Equestrian

All In Equestrian is an equestrian fashion brand created by H&M We Love Horses. It is inspired by the world-famous horse H&M All In and his incredible legacy. The brand blends style with high performance and has now launched an exclusive in-game collection for Star Stable. Two riding jackets from the line will also be available for purchase in real life.

In the H&M hub in the game, there are polo shirts, riding breeches, gloves, beanies, caps, show jackets, saddle pads, leg protectors, and more. All available in select, stylish colors.

H&M Grand Prix Courses

Alongside the horses and clothing collection, players can now access five new Grand Prix courses inspired by real H&M Grand Prix tracks from past years at the Sweden International Horse Show.

In-game competition host Zia will let players have an initial run of all five courses, which will reward them with a fancy competition jacket from All In Equestrian’s latest line.

Available at the Sweden International Horse Show

The show jackets featured in the game are part of the new All In Equestrian collection and will make their real-life debut at the Sweden International Horse Show, taking place November 27–30.

To celebrate this collaboration, Star Stable Online will also join the H&M stand during the show.