A new Moomin initiative to spark a love of reading and writing – Join the launch on February 18th

05 Feb 2021

The new Moomin initiative “Reading, Writing and the Moomins”, aiming to spark a love of reading and writing, will be launched on February 18th. Join Moomin Characters for the online event launch!

Being able to express yourself is one of the most important things in the world: it allows you to communicate your hopes and dreams, relate to others, engage with the big issues of our times, and create change.

To express yourself, you first need to learn to read and write.

Developing a love of words at a young age is proven to bring other benefits, too, like increased empathy and a greater understanding of different cultures and ways of life. Essentially, reading and writing broaden a young person’s horizon.

That’s why Moomin Characters Ltd are on a mission to spark a love of reading and writing – and would love for you to join them.

The launch of Reading, Writing and the Moomins will happen via Livestream. You will be able to join by going to the Moomin Youtube channel or their Facebook page and join the Livestream on 18th February at 15:00 EET. Register here to be in the draw to win a special edition poster with Tove Jansson’s original illustrations.

The full schedule and the complete list of guests will be published soon. During the Livestream Moomin will also host a giveaway competition that will make any book lover happy and introduce some of the new products linked to this new initiative.

Here is a preliminary list of the speakers:

  • Sophia Jansson, Artistic Director, Moomin Characters
  • James Zambra, the Graphic Designer behind the alphabets, Kobra
  • Paula Nivukoski, Author of Onnelliset aakkoset
  • Annika Sandelin, Author of Mumindalens ABC
  • Edward Gillespie, Oxfam
  • Natania Jansz, Sort of Books
  • Kirsi Tähjänjoki, Otava


With the support of these organisations:

  • PEN International
  • Unicef
  • Red Cross
  • Read Hour

Please register to receive updates via email and add the event to your calendar. We are looking forward to seeing you there!


Sign up here