Rooted in a shared Scandinavian heritage, Acne Studios announces a special collaboration with Tove Jansson’s Moomin universe. The collection is a part of the Acne Studios SS25 ‘Face’ collection, designed to capture a mood of youthful expression, colour and play.
Founded in Stockholm, Acne Studios is a fashion house known for its multidisciplinary approach, shaped by founder and Creative Director Jonny Johansson’s passion for photography, art, architecture, and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions.
Acne Studios collections are defined by Jonny Johansson’s signature juxtaposing design and attention to detail. They emphasize tailoring and use an eclectic mix of materials and custom-developed fabrics. The collections cover men’s and women’s ready-to-wear, footwear, accessories, and denim.
The new Moomin collection will appear as part of Acne Studios’ SS25 ‘Face’ collection, designed to capture a mood of youthful expression, colour and play.
A Collection Rooted in Shared Values
In the Acne Studios x Moomin collection, Tove Jansson’s cherished Moomin characters—such as Moomintroll, Snorkmaiden, and Little My—are reimagined across staple pieces in the ‘Face’ collection, from vibrant jersey T-shirts and zip-up hoodies to Acne Studios’ iconic denim. Thoughtfully integrated, Moomin patches replace Acne’s signature ‘Face’ motif on wool cardigans and beanie hats.
Acne Studios found inspiration in Jansson’s legacy: A utopian thinker, Finland-born Jansson published ‘The Moomins and the Great Flood’ in 1945, using the subsequent books to create a vision for an alternative society built on the principles of friendship, curiosity and nature. It is in this same non-conformist spirit that Acne Studios looks towards Jansson and her Moomin universe, creating a joyful collection that invites its wearer to experiment and have fun.
Launching in Select Acne Studios Stores and Online Globally
The Acne Studios x Moomin SS25 Face collection is now available on Acne Studios channels online and in select stores globally, including:
- Rue Saint-Honoré – Paris, France
- Dover Street – London, UK
- Greene Street – New York, USA
- West Hollywood – LA, USA
- SKM Taipei – Taipei
- Harbour City – Hong Kong
- Cheongdam – Seoul, South Korea
- Aoyama – Tokyo, Japan
- Midosuji – Osaka, Japan
- Little Bourke Street – Melbourne, Australia
- Marina Bay Sands – Singapore
Explore the full collection on AcneStudios.com
A selection of Acne Studios retail partners will also launch the collection, including;
- Dover Street Market Ginza – Japan
- I.T Hong Kong Women – Hong Kong
- I.T China Women – China
- SND – China
- B1OCK CONCEPT STORE – China
Interested in a collaboration with Moomin? Send an e-mail to licensing@rightsandbrands.com