The Moomins are taking over Sweden this summer! Celebrating 75 years since the first book and the #OURSEA campaign, Moomin will guest Örebro and Borås city and Kastellet at Vaxholm.
The construction is in full swing this week, as Rights & Brands is transforming the bistro at Kastellet into a Moomin themed café, a Moomin shop and setting up an exhibition.
Kastellet is located on the island Vaxholm outside Stockholm and starting on Thursday June 18th to the end of August visitors will get to experience several fun Moomin things.
One of those things is a pop-up exhibition from the Moomin museum in Tampere with the #OURSEA theme. There will be an exclusive preview of three episodes of Moominvalley in collaboration with SF, and different activities for all children such as a quiz walk, contests and things you can do to help save #OURSEA.
City take over in Örebro and Borås
Moomin will also do a total city take over in Örebro and Borås starting in the beginning of July.
The event is to celebrate the Moomin 75 year anniversary and the cities will have special pop up shops for the occasion and also highlight all of the stores that sells Moomin products. A custom digital map will show all of the locations that sells Moomin products.
Örebro and Borås will also get a visit from Moomin and Little My several times and here there will also be an exclusive screening of the new Moominvalley series in collaboration with SF.
#OURSEA fundraising boxes will be placed all around town together with information on the campaign, plus a bunch of tips on how to help save #OURSEA.
“We thought it was extra important to create family activities this summer as many can’t or prefer to not travel. As we were able to borrow some empty store locations, we can also make sure that there won’t be any crowding or that there’s too many people at the same time in a small space. That way we are following all of the recommendations from Folkhälsomyndigheten”, Stina Storm, CEO of Örebro City says.
She also adds that this wouldn’t have been possible without the cooperation with Rights & Brands and Örebrokompaniet:
“The strength in creating things together has probably never been stronger than now”, Stina concludes.
Moomin at Kastellet: Starting June 18th to end of August
Moomin in Örebro: Starting July 1st to July 31st. Event here
Moomin in Borås: Starting July 2nd to August 1st