This week a brand-new flavored milk will hit the shelves at ICA and Coop in Sweden – Mamma Moo & Crow now have their very own to-go sized milk! The milk is produced at Norrmejerier’s dairies in Sweden and comes in two different flavors.
The new Mamma Moo & Crow milk contains 100% natural ingredients and milk from Sweden that is naturally rich on vitamins. The milk contains as much as 18 out of the 23 important daily nutrients that a person needs.
A playful design that represents Mamma Moo & Crow as a brand
The milk comes in two different flavors, chocolate and strawberry. The container is a perfect to-go size made for children and is fully recyclable with a paper straw, ready for a picnic or outing. the eye-catching package design was created by Rights & Brands’ in-house designer, Nicolina Bagge:
– I wanted the packaging to reflect Mamma Moo & Crow as a brand, both in the choice of colors and in all parts of the communication. It’s playful, but also takes into account of it being a product with natural ingredients, Nicolina explains.
In the upcoming months there will also be a competition at selected stores where participants can win big prizes from several of Mamma Moo’s licensees – such as a suitcase and beach toys from Martinex, books from Rabén & Sjögren and of course the Mamma Moo & Crow milk.
The Mamma Moo & Crow milk is available in Swedish grocery stores ICA and Coop starting this week.