PO.P’s exclusive collection with iconic prints and illustrations by Stig Lindberg

06 Sep 2023

Children’s wear experts Polarn O. Pyret, PO.P, is now launching a limited collection inspired by the works of Swedish designer and illustrator Stig Lindberg.

“Why not the other way around?” This was Swedish designer Stig Lindberg’s (1916-1982) motto. Lindberg liked to think differently, and his artistry shows that it is possible to be both functional and playful. Just like active children’s wear experts PO.P. In this playful new collaboration, Lindberg’s beloved patterns and illustrations come to life in a fall collection, where only imagination sets the limits.

Four children in PO.P Stig Lindberg clothing

For over 40 years, Polarn O. Pyret has specialized in making the highest quality, organic, unisex clothing for babies & children. Rights & Brands have previously collaborated with PO.P on the Dino Deluxe and Animals of the Sea collections by Sarah Sheppard and the works of Astrid Lindgren & Ilon Wikland and are proud to continue this collaboration with the Stig Lindberg collection.

Close up of Daniel Doppsko dress
Mother and baby wearing berså print pyjamas
A Berså pyjamas and nightgown also comes in adult sizes.

This new limited collection by Polarn O. Pyret uses the iconic print Berså from 1961 and illustrations from the classic children’s book Daniel Doppsko (“Daniel Dipshoe”) by Lennart Hellsing, originally published in 1959. The collection includes everyday wear and nighttime wear for babies, children, and adults and a durable shell jacket for children. All the items are made of soft, organic, and GOTS-certified cotton and the shell jacket is made of recycled polyester.

Three children playing
Boy using binoculars

“We are incredibly proud to present this unique collaboration where two strong brands are united in their vision of playfulness with function and dare to think outside of traditional and established norms. Through Stig Lindberg’s iconic pattern treasure and our shared visions, we have created a unique collection that radiates Swedish design history and design that lasts over time. We are convinced that both our existing target group and a new audience will appreciate exploring Stig Lindberg’s unique pattern treasure in a new interpretation”, says Martina Wernemar, Product and Brand Director, at Polarn O. Pyret.

Photo of Stig Lindberg

Born in 1916 in Umeå, Sweden, Stig Lindberg filled his world with colour and form from an early age. He had an eye for detail and liked to mix the simple and practical with the playful and free-spirited. After a successful and colourful career, Lindberg died in 1982 in Terracina, Italy.

Creative Director at Gustavsberg

Stig Lindberg was hired to work at the famous Gustavsberg Porcelain Factory in his early 20s, after boldly promising then-artistic director Wilhelm Kåge that he would turn things around at the struggling factory. Which he also did. With his ingenuity and constant curiosity, Lindberg gave the factory exactly what it needed.

It was during his time at Gustavsberg that Stig created his now classic Berså dinnerware set. A design that can still be seen on textiles and gadgets – and now our clothes too. Stig later spent two periods as Creative Director at the factory first during 1949-1957 and later during 1971-1980.

Small child wearing Berså overalls
Overalls in Berså print.

“At every turn of a page, there are new things to discover”

Stig Lindberg’s unlimited imagination also brought many characters and stories to life, including Lennart Hellsing’s book about Daniel Doppsko (“Daniel Dipshoe”) – the boy who sails to sea on a chest of drawers – and his Krakel Spektakel (“Jimmy Potter”) stories. When you read these books, you can’t help but be astonished by Stig’s ability to mix colour and form at an extraordinary level of detail. As Stig’s son, Lars Lindberg, once said: “I know that at every turn of a page, there are new things to discover.”

Interested in a licensing collaboration with Stig Lindberg? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com