The celebration of the Moomins 75 year anniversary and #OURSEA in Örebro and Borås has officially started. Yesterday was the opening ceremony in Örebro and Rights & Brands was there together with Moomin and Little My to celebrate the opening.
Both Örebro and Borås will have Moomin filled streets this July. A special pop up shop filled with Moomin products has opened in both cities and activities and meet & greets will happen all throughout the month.
Rights & Brands was proud to be a part of the opening ceremony in Örebro this Thursday, and Kristin Tjulander, Rights & Brands marketing and sales manager, got to partake in cutting the ribbon together with Stina Storm, CEO of City Örebro.
Kristin also held a speech about the Moomins 75 year anniversary and the mission to help raise money to the John Nurminen Foundation through the campaign #OURSEA.
Moomin and Little My then walked around the city and greeted young and old at a safe distance.
All photos: ©Mediahuset Finemanget
The Moomin anniversary in Örebro will continue to July 31st and until August 1st in Borås.