Rights & Brands and Bulls Licensing (a division of Bulls) have merged to form one agency, specializing in Nordic rights and brands representation, acting as Rights & Brands, R&B. R&B is now the worldwide master agent on behalf of Moomin Characters, representing all publishing and licensing rights for the well-known design and publishing brand.
Rights & Brands has appointed Patrick Ullman as its CEO. Says Margareta Steinsvik, Chairman of the Board at R&B and Vice President of Bulls; “Patrick Ullman has been working as an advisor for Bulls and Moomin Characters for many years and with his business insights and empathetic leadership, we are very happy to have Patrick take R&B to the next level.”
“We are building our agency on the successful and longstanding partnership between Bulls and the Moomins. Since the start of R&B in 2016, we have been striving to take on the best brands and authors in the Nordics. As our mission rightly says; We bring Nordic rights and brands to a global arena” continues Margareta Steinsvik.
“R&B was founded on the assumption that Scandinavian literature and art has distinct characteristics, which are now more important than ever before. There is global potential for brands born out of this cultural tradition. Our vision is to be the global leader within progressive association branding”, says Patrick Ullman, CEO at Rights & Brands.
Roleff Kråkström, CEO at Moomin Characters says; “The core values at R&B are very much in the traditional Nordic ethics and those of the Moomins – tolerance, equality, braveness, respect for nature and so on. We are looking forward to spreading these values all over the world with our partners and brilliant representations.”
Rights & Brands was formed in April 2016 by Moomin Characters, Bulls and private owners Gustav Melin and Roleff Kråkström. Bulls has been the agent for Moomin Characters and Tove Jansson since the fifties, building the R&B on over 60 years of joint merchandising and publishing experience.
About Rights & Brands
Rights & Brands is a 360 licensing and publishing agency bringing Nordic rights and brands to a global arena. Starting from a strategic base in literature, art and design, R&B’s platform is built on knowledge, passion and people. Using all aspects of character representation and branding, from publishing and PR to licensing, merchandising and digital development, with a worldwide network of sub-agents and over 800 clients, R&B’s international insight and business capacity is unique.
Rights & Brands represents iconic Nordic brands, artists and authors and is the worldwide master agent on behalf of Moomin Characters. Other representation includes Tove Jansson, Stig Lindberg, Carl Larsson-gården Sundborn, Ilon Wikland, Mauri Kunnas and many more.
With its headquarters in Stockholm, Sweden and local branches in Helsinki, Oslo and Tokyo, R&B was founded in 2016 by Moomin Characters and Bulls, combining over 70 years of licensing experience. Since January 1, 2020, Bulls Licensing has merged with Rights & Brands.
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