Moomin

The Moomins are a family of white and roundish trolls with large snouts, originally conceived and developed by Tove Jansson in writing and illustrations. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moominvalley in harmony with nature. In all, nine books were released in the series, together with four picture books and an extensive series of comic strips between the years 1945 and 1980. The Moomins have since been the basis for numerous television series, films and even theme parks. 

  • Created in 1945 by artist Tove Jansson
  • 13 original books released
  • Books translated into +55 languages
  • + 800 licensees worldwide
  • Moomin annual retail value: +700 million EUR
  • +35 Moomin shops and Moomin cafés globally, expanding
  • 4 Seasons of the Moominvalley series, sold to over 60 countries
  • Theme parks in Japan and Finland
  • Winner of Best Licensed Brand in the 2024 Licensing International Excellence Awards
  • 80 year anniversary in 2025 – get onboard today!
 
Interested in a collaboration with Moomin? Send an e-mail to licensing@rightsandbrands.com 

Interested in a licensing collaboration with any of our brands?

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Related publishing

  • Moominland Midwinter - Special Colour Edition

    Tove Jansson
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  • Moomin Poster Book

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  • Moomin and the Last Dragon

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  • Moomin Sets Sail

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  • Moomin and Little My: Colours

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  • Moomin and Little My: Feelings

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  • Moominpappa at Sea

    Tove Jansson
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  • Moominsummer Madness

    Tove Jansson
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  • The Invisible Guest in Moominvalley

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  • Moominvalley in November

    Tove Jansson
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  • All Year Round in Moominvalley

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  • Comet in Moominland

    Tove Jansson
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  • Expedition to Moominvalley

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  • Finn Family Moomintroll

    Tove Jansson
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  • Stories from Moominvalley

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  • Tales from Moominvalley

    Tove Jansson
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  • The Book about Moomin, Mymble and Little My

    Tove Jansson
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  • The Memoirs of Moominpappa

    Tove Jansson
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  • The Great Moomin Picture Dictionary

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  • Christmas comes to Moominvalley

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  • The Moomins and the Great Flood

    Tove Jansson
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  • Who Will Comfort Toffle?

    Tove Jansson
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  • The Dangerous Journey

    Tove Jansson
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  • Moomin and Little My: Seasons

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  • Hemulen's Herbarium

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  • Moomins at the Lighthouse Island

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  • Snufkin’s Fish Book

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  • Moomintroll Falls Asleep

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  • Onnelliset aakkoset

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  • The Great Moomin Picture Dictionary: Numbers

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  • Moomin's Small Picture Dictionary: Home

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  • Moominland Midwinter

    Tove Jansson
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  • Moomin on the Hattifatteners Island

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  • Moomin and the Magic Hat

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  • Moomin Colour Comics - Moomin and the Comet

    Tove Jansson
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  • Moomin Colour Comics - Moomin and the Golden Tail

    Tove Jansson
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  • Moomin Colour Comics - Moomin and the Sea

    Tove Jansson
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  • Moomin Colour Comics - Moomin and Family Life

    Tove Jansson
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  • Moomin Colour Comics - Moomin and the Brigands

    Tove Jansson
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  • Moomin Colour Comics - Moomin's Desert Island

    Tove Jansson
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  • Moomin Colour Comics - Moomin and the Martians

    Tove Jansson
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  • Moomin Colour Comics - Moomin Winter

    Tove Jansson
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  • Moomin Colour Comics - Club Life in Moominvalley

    Tove Jansson
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  • Moomin Colour Comics - Moominvalley Turns Jungle

    Tove Jansson
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  • Moomin Colour Comics - Moomin Falls in Love

    Tove Jansson
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  • Moomin Colour Comics - Moomin Begins a New Life

    Tove Jansson
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  • Moomin Colour Comics - Moomin Builds a House

    Tove Jansson
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  • Moomin Colour Comics - Moomin on the Riviera

    Tove Jansson
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  • Moomin Colour Comics - Moominmamma's Maid

    Tove Jansson
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  • Moomin Colour Comics - Moomin's Winter Follies

    Tove Jansson
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  • In the Moominhouse

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  • Moominmamma’s Mushroom Book

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  • Moomin Meets Thingumy and Bob

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  • Where’s Shadow?

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  • Moomin Storytime: Good Night Bedtime Stories

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