Moomin

The Moomins are a family of white and roundish trolls with large snouts, originally conceived and developed by Tove Jansson in writing and illustrations. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moominvalley in harmony with nature. In all, nine books were released in the series, together with five picture books and an extensive series of comic strips between the years 1945 and 1993. The Moomins have since been the basis for numerous television series, films and even theme parks. Facts

  • Created in 1945 by artist Tove Jansson
  • 13 original books released
  • Books translated into +55 languages
  • + 700 licensees worldwide
  • Moomin annual retail value: +750 million EUR
  • +20 Moomin shops and 7 Moomin cafés globally, expanding
  • Moominvalley TV series by Gutsy Animation, season 2 launched 2020
  • Theme park in Japan opened in 2019

 

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  • 21 Dec 2020

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  • 02 Nov 2020

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  • 12 Jan 2021

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  • 13 Aug 2020

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  • 10 Jun 2020

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  • 04 Jun 2020

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  • 18 Sep 2019

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  • 17 Dec 2019

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  • 30 Dec 2019

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  • 23 Apr 2020

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  • 08 Jun 2020

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  • 03 Apr 2020

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  • 09 Apr 2020

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  • 09 Jun 2020

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  • 24 Jun 2020

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  • 10 Jul 2020

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  • 10 Jul 2020

    Rights & Brands attended the opening ceremony of the Moomin 75 anniversary in Örebro

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  • 17 Jul 2020

    Live stream Tove Jansson's birthday celebration on August 9th

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  • 13 Aug 2020

    A new #OURSEA exhibition combines Tove Jansson’s values with thought provoking art

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  • 17 Aug 2020

    Courage, freedom, love! The Moomins 75 exhibition at the National Museum of Finland

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  • 19 Aug 2020

    Blasphemy in Tove Jansson’s literature – and other rare treats from the first Tove festival

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  • 27 Dec 2019

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  • 02 Jan 2020

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  • 12 Feb 2020

    Sophia Jansson on the Moomins' 75th anniversary

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  • 20 Aug 2020

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  • 26 Aug 2020

    Sarpaneva has created a new watch honoring the 75-year anniversary of the Moomin stories

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  • 02 Sep 2020

    The new Moomin winter mug - Tove Jansson created the image of wind and blizzard by scratching

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  • 14 Sep 2020

    Master Yrjö Kukkapuro celebrates the Moomins 75-year anniversary with a furniture line

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  • 21 Sep 2020

    Funnys Äventyr opens Sweden's first Moomin shop-in-shop

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  • 23 Sep 2020

    Stockholms Auktionsverk and Lauritz to auction one of a kind Moomin pieces to benefit the #OURSEA campaign

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  • 24 Sep 2020

    #OURSEA events 2020-2021

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  • 25 Sep 2020

    Moomin Comic Strips Exhibition – the Art of Tove and Lars Jansson opens in Japan

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  • 05 Oct 2020

    Harvest season is here – and in the Moominvalley Park in Hanno, Japan!

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  • 07 Oct 2020

    A new fun and colourful collection by People Tree honouring the Moomin values

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  • 09 Oct 2020

    The magical adventure centre Funnys Äventyr opens tomorrow

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  • 14 Oct 2020

    Kyrö & Moomin collaboration whisky in auction to support the protection of the Baltic Sea

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  • 15 Oct 2020

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  • 02 Nov 2020

    More Adventures in Moominvalley: A brand new storybook builds the exciting range of Moominvalley books

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  • 03 Nov 2020

    Cervera launch a Moomin themed Christmas collection

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  • 09 Nov 2020

    Amnesty Finland and Moomin Characters launch collection - proceeds go straight to Amnesty’s work for human rights

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  • 12 Nov 2020

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  • 18 Nov 2020

    An anniversary exhibition presents Tove Jansson’s Moomins in an experiential and multifaceted way

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  • 18 Nov 2020

    ‘TOVE’ (2020) has been selected as Finland’s Oscar candidate

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  • 20 Nov 2020

    Moominvalley premieres in Germany next week

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  • 24 Nov 2020

    Moominvalley Park has turned into a winter wonderland

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  • 09 Dec 2020

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  • 09 Dec 2020

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  • 10 Dec 2020

    An intangible gift with the Moomins to protect the environment

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  • 11 Dec 2020

    ‘TOVE’ will open Gothenburg Film Festival 2021

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  • 14 Dec 2020

    Fazer's chocolate drops are the first foodstuff packed in the wood-based Paptic® Gavia material

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  • 16 Dec 2020

    Lindex releases a playful Moomin-themed clothing collection for children

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  • 17 Dec 2020

    Moomin Amazon stores now available in the UK and Germany

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  • 04 Jan 2021

    The Moomin Ice Cave is now open

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  • 07 Jan 2021

    This version of Tove Jansson’s classical novel “Moominland Midwinter” has stunning color illustrations

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  • 11 Jan 2021

    For the real-life Snufkins: limited edition Moomin streetwear from SQRTN

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  • 14 Jan 2021

    New Moomin mugs by Arabia – renewed designs for Moominmamma and Fillyjonk

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  • 21 Jan 2021

    Otava's new ABC book celebrates reading and writing with the help of Moomins

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  • 22 Jan 2021

    Haupt Lakrits Moomin licorice wins a Swedish Design Award

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  • 26 Jan 2021

    Nordicbuddies’ shirts brighten up the winter with Moominous designs

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  • 28 Jan 2021

    The Moomins and Tove Jansson at NK - plus a livestream in collaboration with Gothenburg Film Festival

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  • 03 Feb 2021

    Strong values for family and nature united Moomin and Norweigan cloth diapers

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  • 05 Feb 2021

    Moomin products that are perfect for Valentine’s

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  • 05 Feb 2021

    A new Moomin initiative to spark a love of reading and writing – Join the launch on February 18th

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  • 10 Feb 2021

    The interior of the new Moomin Shop in Helsinki has been inspired by Moominpappa at Sea

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  • 16 Feb 2021

    The Moomin Fun Fest mobile game will be launched worldwide this summer

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  • 19 Feb 2021

    New Moomin initiative spreads the joy of reading and writing all around the world

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  • 19 Feb 2021

    Watch the livestream from the launch of Reading, Writing and the Moomins

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  • 24 Feb 2021

    People Tree’s new Moomin-themed collection is both gorgeous and environmentally-friendly

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  • 25 Feb 2021

    Moominvalley's great success in Germany

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  • 25 Feb 2021

    Förlaget’s ABC book takes Moomin fans on a language journey

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  • 01 Mar 2021

    A home with Moomin products is a home full of magic

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  • 01 Mar 2021

    Macmillan extends partnership with Moomin Characters

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  • 02 Mar 2021

    TOVE the film is heading to Germany, festival premiere in the UK announced

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  • 05 Mar 2021

    Muurla’s Moomin novelties bring sunshine to your kitchen

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  • 08 Mar 2021

    Cheer up a friend with a fun Moomin eCard!

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  • 11 Mar 2021

    Arabia’s Moomin seasonal summer set for 2021

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  • 12 Mar 2021

    Nordicbuddies’ new #MoominABC shirts are all about love, courage and equality

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  • 15 Mar 2021

    Sophia Jansson and Alma Pöysti in Svenska Dagbladet – ”Tove took enormous risks”

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  • 22 Mar 2021

    The Hour Glass joins forces with Sarpaneva in celebration of the Moomins – A new limited edition watch released

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  • 23 Mar 2021

    Two decades of safe and fun Moomin baby products by Rätt Start

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  • 01 Apr 2021

    The Moomin figurines of the 2020s – Skultuna x Moomin

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  • 31 Mar 2021

    New, delightful Moomin shop-in-shops in Suomalainen Kirjakauppa’s webshop and physical stores

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  • 06 Apr 2021

    Stelton and RIG-TIG’s Moominous novelties are the perfect choice for when you’re on the go

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  • 07 Apr 2021

    Time for a picnic in the sun? Best Moomin products for the spring!

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  • 09 Apr 2021

    The perfect starter pack for expecting parents – Moomin Baby Box by Reima now available in six European countries!

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  • 13 Apr 2021

    “Happiness is in anticipation” – Spring by the sea according to Tove Jansson

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  • 22 Apr 2021

    Moominous days by the water – #OURSEA products for sea lovers

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  • 23 Apr 2021

    The first Moomin picture book was a praised breakthrough – how did Tove Jansson do it?

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  • 26 Apr 2021

    Delipap’s Muumi Baby diapers are now carbon-neutral!

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  • 27 Apr 2021

    Walthamstow Wetlands and the William Morris Gallery to host year-long celebration of Moomin creator Tove Jansson

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  • 03 May 2021

    Moomin is back at Junibacken, Stockholm!

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  • 05 May 2021

    Fazer’s new, delicious Moomin bakery products now available in Finland

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  • 06 May 2021

    The timeless magic of Moomin comics – astonishing sales in 2020 for Drawn & Quarterly

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  • 07 May 2021

    “All nice things are good for you” – these things will bring happiness to fans of Moominmamma!

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  • 19 May 2021

    Time to celebrate – Moominous gift ideas for graduation season

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  • 21 May 2021

    From virtual to IRL: fans’ favourite Moomin clothing collection now available on Skandibrand!

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  • 28 May 2021

    “It takes a village" – The stories and companies behind the #OURSEA campaign

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  • 01 Jun 2021

    Special Moomin mug for the Norwegian market coming in August – available internationally only on moomin.com!

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  • 02 Jun 2021

    Tove Festival finally in Finland this fall!

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  • 09 Jun 2021

    The new limited edition Moomin’s Day 2021 mug portrays the first day of spring

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  • Moominmamma Mug Marmalade - Arabia

  • #OURSEA Moomin Storage Basket - Muurla

  • #OURSEA Moomin tableware set - Rätt Start

  • Makia #OURSEA Moominpappa Cap yellow - Makia

  • Moomin "Bath House" Pitcher 1 l - Arabia

Related publishing

  • Moominland Midwinter

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  • Moomin Poster Book

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  • Moomin and the Last Dragon

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  • Moomin and the Ocean Orchestra

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  • Moomin and Little My: Colours

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  • Moomin and Little My: Feelings

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  • Moomin on the Hattifatteners Island

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  • Moominland Midwinter

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  • Moominpappa at Sea

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  • Moominsummer Madness

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  • Moomintroll and the Invisible Guest

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  • Moominvalley in November

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  • All Year Round in Moominvalley

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  • Comet in Moominland

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  • Expedition to Moominvalley

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  • Finn Family Moomintroll

    Tove Jansson
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  • Stories from Moominvalley

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  • Tales from Moominvalley

    Tove Jansson
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  • The Book about Moomin, Mymble and Little My

    Tove Jansson
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  • The Memoirs of Moominpappa

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  • The Great Moomin Picture Dictionary

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  • Christmas comes to Moominvalley

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  • The Moomins and the Great Flood

    Tove Jansson
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  • Who Will Comfort Toffle?

    Tove Jansson
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  • The Dangerous Journey

    Tove Jansson
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  • Moomin and Little My: Seasons

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  • Hemulen's Herbarium

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  • Moomins at the Lighthouse Island

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  • Snufkin’s Fish Book

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  • Moomintroll Falls Asleep

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  • Onnelliset aakkoset

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Related authors

Milestones

1945

The first Moomin book

The first Moomin story, The Moomins and the Great Flood, published in 1945, was no imminent success, and few guessed that the peculiar characters featured in the story would one day be loved by millions of readers all over the world.