The Moomins are a family of white and roundish trolls with large snouts, originally conceived and developed by Tove Jansson in writing and illustrations. The Moomin family and their friends live an adventurous life in the idyllic and peaceful Moominvalley in harmony with nature. In all, nine books were released in the series, together with five picture books and an extensive series of comic strips between the years 1945 and 1993. The Moomins have since been the basis for numerous television series, films and even theme parks. Facts

  • Created in 1945 by artist Tove Jansson
  • 13 original books released
  • Books translated into +55 languages
  • + 700 licensees worldwide
  • Moomin annual retail value: +750 million EUR
  • +20 Moomin shops and 7 Moomin cafés globally, expanding
  • Moominvalley TV series by Gutsy Animation, season 2 launched 2020
  • Theme park in Japan opened in 2019




The first Moomin book

The first Moomin story, The Moomins and the Great Flood, published in 1945, was no imminent success, and few guessed that the peculiar characters featured in the story would one day be loved by millions of readers all over the world.

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