Skultuna x Moomin

Brand

Moomin

Partner/Licensee

Skultuna

Background

Skultuna was founded in 1607 by King Karl IX as a royal brass producer. Still active today, Skultuna is a leading premium brand in interior design and in fashion accessories. Skultuna is now an official Moomin partner, and this series has been developed in close contact with Moomin Characters Ltd.

Description of collaboration

The first series consisted of eight gold plated figurines of some of the most loved characters that Tove Jansson created; Moomintroll, Snorkmaiden, Little My, Moominpappa, Moominmamma, Sniff, Snufkin & Stinky. The figurines are made of plated steel, making them timeless and long-lasting.

Category

Home & Accessories

Timeline

The first SKULTUNA x MOOMIN series was released in April 2021, and since then Skultuna has continued to grow the set, continuously adding more characters.

In 2022 Skultuna also launched Moomin ABC alphabet necklaces as a part of the initiative Reading, Writing and the Moomins.

Results

The first batch of the figurine collection sold out in a matter of hours after launching. The collaboration was also nominated in the 2022 Licensing International Exellence Awards in the Home Décor category.

Interested in a licensing collab? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com