About Rights & Brands

We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing.


  • 19 Jul 2021

    Show your support for PEN International’s literacy work with this new Moomin collection

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  • 14 Jul 2021

    New summer collection with Lollo & Bernie from Franchetti

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  • 13 Jul 2021

    Moominous activities for summer days – online and offline, all around the world

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  • 07 Jul 2021

    Moomin for pets by Muurla - products for our furry best friends

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  • 06 Jul 2021

    My Life at the Bottom nominated for the Elsa Beskow Plaque

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  • 05 Jul 2021

    Snufkin’s Camp is Lappset’s second Moomin-themed playground equipment concept

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Moomin Magazine

Read the Moomin Magazine issue 1 here 




  • Mumindalens alfabet

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  • Leo the Lion Faces His Fears

    Nina Pirhonen
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  • Tully and Roly the Pony

    Ninka Reittu
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  • My Imaginary Boyfriend and other Fundamental Facts about Life as a Single Woman

    Henriikka R
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  • Fillyjonk Mug - Arabia

  • Moominmamma Mug Marmalade - Arabia

  • Moomin x Sarpaneva Watch

  • Bernie Plush Toy - Teddykompaniet

  • Lollo Plush Toy - Teddykompaniet