About Rights & Brands

We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing.


  • 01 Jul 2020

    Moomin #OURSEA products that are perfect for the beach

  • 24 Jun 2020

    See the trailer for ‘TOVE’, the first feature film about Tove Jansson

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  • 23 Jun 2020

    Rights & Brands appointed worldwide agent for Bamse

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Moomin Magazine

Moomin Magazine

Read the Moomin Magazine issue 1 here 




  • Otus Opus - zoology poetry

    Laura Ruohonen and Erika Kallasmaa
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  • The Handbook of Superpowers for Cool Kids

    Merja Kalm & Mira Mallius
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  • Land of Snow and Ashes

    Petra Rautiainen
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  • Beyond Our Reach

    Juha Itkonen
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  • Moomin Vacuum Jug 1l blue - Stelton

  • Moomin serving/cutting board Adventures on the water - Muurla

  • Moominmamma’s Mural mug 0,3L - Arabia

  • The Whodunit Detective Agency Drawstring bag - Skandibrand

  • Makia #OURSEA Moominpappa Cap yellow - Makia

  • Mr Clutterbuck Duvet Cover Set - Finlayson