About Rights & Brands

We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing.


  • 25 Feb 2021

    Förlaget’s ABC book takes Moomin fans on a language journey

  • 25 Feb 2021

    Moominvalley's great success in Germany

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  • 24 Feb 2021

    People Tree’s new Moomin-themed collection is both gorgeous and environmentally-friendly

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Moomin Magazine

Moomin Magazine

Read the Moomin Magazine issue 1 here 




  • Moominland Midwinter

    Tove Jansson
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  • The Robbersons and the Friend Snatcher

    Siri Kolu
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  • Hatching

    Johanna Laitila
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  • Land of Snow and Ashes

    Petra Rautiainen
    Read more


  • Fillyjonk Mug - Arabia

  • Moominmamma Mug Marmalade - Arabia

  • Moomin x Sarpaneva Watch

  • Bernie Plush Toy - Teddykompaniet

  • Lollo Plush Toy - Teddykompaniet