About Rights & Brands

We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing.


  • 17 Jul 2020

    Live stream Tove Jansson's birthday celebration on August 9th

  • 13 Jul 2020

    An artist, a friend, a lover – The book compiled from Tove Jansson’s private letters reveals new sides of the Moomin creator

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  • 10 Jul 2020

    Rights & Brands attended the opening ceremony of the Moomin 75 anniversary in Örebro

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Moomin Magazine

Moomin Magazine

Read the Moomin Magazine issue 1 here 




  • Leo the Lion Makes Friends

    Nina Pirhonen
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  • Otus Opus - zoology poetry

    Laura Ruohonen and Erika Kallasmaa
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  • Land of Snow and Ashes

    Petra Rautiainen
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  • Monogamish

    Riikka Suominen
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  • Moomin Vacuum Jug 1l blue - Stelton

  • Moomin serving/cutting board Adventures on the water - Muurla

  • Moominmamma’s Mural mug 0,3L - Arabia

  • The Whodunit Detective Agency Drawstring bag - Skandibrand

  • Makia #OURSEA Moominpappa Cap yellow - Makia

  • Mr Clutterbuck Duvet Cover Set - Finlayson