About Rights & Brands

We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing.


  • 22 Jan 2021

    Rights & Brands signs with the "Master of horror” - Hans Arnold

  • 22 Jan 2021

    Haupt Lakrits Moomin licorice wins a Swedish Design Award

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  • 21 Jan 2021

    Otava's new ABC book celebrates reading and writing with the help of Moomins

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Moomin Magazine

Moomin Magazine

Read the Moomin Magazine issue 1 here 




  • Moominland Midwinter

    Tove Jansson
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  • The Robbersons and the Friend Snatcher

    Siri Kolu
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  • Hatching

    Johanna Laitila
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  • This Should End with My Death

    Hannele Mikaela Taivassalo
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  • Fillyjonk Mug - Arabia

  • Moominmamma Mug Marmalade - Arabia

  • Moomin x Sarpaneva Watch

  • Moomin Vacuum Jug 1l blue - Stelton

  • The Whodunit Detective Agency Drawstring bag - Skandibrand