About Rights & Brands

We bring Nordic rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from publishing and PR to licensing.


  • 13 Aug 2020

    A new #OURSEA exhibition combines Tove Jansson’s values with thought provoking art

  • 13 Aug 2020

    Moomin mugs with a special gold-coloured stamp are now available

    Read more
  • 12 Aug 2020

    Petra Rautiainen reveals one the darkest time periods in human history in debut novel Land of Snow and Ashes

    Read more

Moomin Magazine

Moomin Magazine

Read the Moomin Magazine issue 1 here 




  • Leo the Lion Makes Friends

    Nina Pirhonen
    Read more
  • Otus Opus - zoology poetry

    Laura Ruohonen and Erika Kallasmaa
    Read more
  • Land of Snow and Ashes

    Petra Rautiainen
    Read more
  • Monogamish

    Riikka Suominen
    Read more


  • Moomin Vacuum Jug 1l blue - Stelton

  • Moomin serving/cutting board Adventures on the water - Muurla

  • Moominmamma’s Mural mug 0,3L - Arabia

  • The Whodunit Detective Agency Drawstring bag - Skandibrand

  • Makia #OURSEA Moominpappa Cap yellow - Makia

  • Mr Clutterbuck Duvet Cover Set - Finlayson