Stig Lindberg by Granit

Background

Granit is a retailer in Sweden, Norway, Finland, and Germany that offers a wide selection of functional products for the modern home. The collection with Stig Lindberg, one the Sweden’s most prominent designers, was Granit’s first licensing collaboration. A large collection of products with five different patterns designed by Stig Lindberg.

About

Brand

Stig Lindberg

Licensee

Granit

Territory

Europe

The Collaboration

The first five Stig Lindberg patterns that Granit chose for this collaboration were Wrap, Poeme d’Amour, Berså, Korragualion and Salix. The patterns date back to the 1950s, and Granit received permission to update their color scheme to align with Granit’s style.

The collection follows Granit’s philosophy of creating multi-functional and timeless pieces for the living room, kitchen and bedroom – such as bed sets, pillows, glasses and trays. The products are for everyday moments and are all decorated with patterns that all carry a piece of Swedish design history.

The first collection with five prints was launched in spring 2022. The launch was strengthened with PR by influencers such as Elsa Billgren and Frida Lund.

In the autumn of 2022, a second collection with 5 new prints was launched, followed by Christmas ornaments for the holiday season. Since then, Granit has expanded the Stig Lindberg collection throughout the years with Christmas ornaments, wrapping papers, glass tableware, cushions, and more.

“It is a great privilege to be a part of this cultural heritage and to be able to offer classic Swedish design in a new take, both to existing Granit customers but also to a new audience.”

– Thomas Dunaker, CEO of Granit

Results

Granit’s collaboration with Stig Lindberg has been a huge success. During the pre-launch of the first drop, 5000 Berså glasses were sold online, and the remaining 2000 glasses sold out within 40 minutes of launching. The second drop featured Salix glasses, which also sold out within hours of launching.

The collaboration has also gathered a lot of press coverage – such as Plaza Interior Magazine, Hus & Hem, Aftonbladet Härligt Hemma’s trendwatch, Metro Mode and more.