Stig L by Granit

Brand

Stig Lindberg

Licensee

Granit

Background

Granit is a retailer in Sweden, Norway, Finland and Germany that offers a wide selection of functional products for the modern home. This was Granit’s first licensing collaboration, a large collection of products with five different patterns designed by Stig Lindberg, one the Sweden’s most prominent designers.

Description of collaboration

The first five patterns that Granit chose for this collaboration were Wrap, Poeme d’Amour, Berså, Korragualion and Salix. The collection follows Granit’s philosophy of creating multi-functional and timeless pieces for the living room, kitchen and bedroom – such as bed sets, pillows, glasses and trays. The products are for the everyday moments and are all decorated with patterns that all carry a piece of Swedish design history. The launch was strengthened with PR by influencers such as Elsa Billgren and Frida Lund.

Category

Home & Interior

Timeline

The first collection with five prints was launched in spring 2022. In the autumn of 2022 a second collection with 5 new prints was launched, followed by Christmas ornaments for the holiday season.

Results

Granit’s Stig Lindberg collection has been huge hit and the glasses decorated with the Berså and Salix print from drop 1 and 2 sold out immediately in all stores and the online shop on the day of launching. The collaboration also gathered a lot of press coverage – such as Plaza Interior Magazine, Hus & Hem, Aftonbladet Härligt Hemma’s trendwatch, Metro Mode and more.

Interested in a licensing collab? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com