The legendary sportswear brand adidas is now launching a second collection with Moomin. This new adidas Originals winter collection is inspired by the Moomin’s love for winter sports.
Earlier this year adidas introduced a spring collection featuring sneakers, children’s and womenswear, accessories, and more, in collaboration with the Moomins. For the autumn and winter collection, adidas has introduced a special woven golden medal badge that embellishes womenswear and accessories.
“Inspired by our archive of winter sport looks, we took iconic adidas references and embellished them with the charm of Moomintroll” adidas explains.
As a global leader in the sporting goods industry, adidas, headquartered in Herzogenaurach, Germany, boasts a workforce of more than 59,000 people worldwide and achieved sales of 22.5 billion euros in 2022.
adidas Originals x Moomin Winter Sweatshirt and Sweatpants
This soft and cosy adidas Originals x Moomin sweatshirt and matching sweatpants are pure comfort, with a French terry construction and relaxed fit. The vintage-looking Moomin embroidery on the front and sleeve adds a timeless charm. The set comes in two colorways: burgundy and grey.
The cotton adidas has used in the garments is called Better Cotton. Better Cotton makes global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future.
adidas Originals x Moomin Fleece-Lined Zip-Up Jacket and Vest
This adidas Originals x Moomin jacket and vest pays tribute to the Moomins with a Moomintroll snowflake graphic that adds whimsical charm. The silhouette of the jacket takes notes from adidas’ iconic Firebird track suit with a stand-up collar, ribbed hem and cuffs and a classic fit. A fleece lining helps lock in warmth. Made with a series of recycled materials, and at least 70% recycled content
adidas Originals x Moomin Winter tee
This adidas Originals x Moomin tee is a white t-shirt with a back graphic of Moomintroll trying his hand at ice skating. Soft cotton provides all-day comfort, and a banner graphic detailing adidas’ time-honoured heritage finishes off the look.
adidas Originals x Moomin Half Zip Jacket
With a very cosy appeal, this half-zip jacket is made of soft polar fleece in a relaxed, roomy fit. The fold-over collar delivers a crisp touch.
adidas Originals x Moomin socks and waist bag
To top the collection off, adidas has created a fuzzy waist bag and socks for the perfect winter look. The waist bag is made from polyester polar fleece material with a fuzzy upper to mirror the playful fun of Moomin and friends. A top zip closure keeps your items close at hand while a buckle-adjustable waist strap adapts to your desired fit. Made with a series of recycled materials, and at least 40% recycled content, the adidas originals x Moomin waist bag represents just one of addias’ solutions to help end plastic waste.
The adidas socks captures the Moomins mischievous charm as they head to the slopes for a snowy day. The crew-length cut shows off iconic 3-Stripes, which lets you mix them or match them depending on your mood.
The adidas Originals x Moomin winter collection is now available in selected countries while stock last. Check the availability in your country on adidas.com The range will be available, for example, in Hong Kong, Taiwan, Japan, China, Korea, India, Thailand, Turkey, Kazakhstan, and Ukraine.
Interested in a licensing collaboration with the Moomins? Rights & Brands is the master agent for the Moomin brand. Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com