News & Cases

Over fifteen years ago, Lindex launched its first collaboration with the Moomin brand. Lindex, a Nordic clothing brand founded in 1954 in Sweden, is one of Europe’s leading fashion companies. Lindex has approximately 440 stores in 18 markets and sales online worldwide through third-party partnerships. Lindex offers affordable fashion, and the assortment includes several different concepts […]

Healthy snack company Pändy, known for its sugar-free offerings at major grocery chains in Sweden and popular online pharmacies, wanted to extend its reach to new target groups. By partnering with the hugely popular children’s brand Maxi & Helium, Pändy sought to promote healthier snacking habits to families with children. The collaboration resulted in two new […]

Tove Jansson herself painted the first Moomin mugs at the Finnish ceramics factory Arabia in the 1950s. The second coming of Moomin Arabia products began in the 1990s. The lineup then included four figurines: Moomintroll, Snorkmaiden, Moominpappa and Moominmamma. Sought-after features like the Arabia bottom stamp were already introduced then. Soon after, in 1992, Too-Ticky and Little […]

Stig Lindberg is one of Sweden’s most celebrated designers. For four decades, he worked at Gustavsbergs Porslinsfabrik as an artistic director, ceramicist, and designer. In 1961, the porcelain series Berså was designed, which would become a symbol of the Swedish public home. The Berså pattern consists of illustrations of birch leaves, as Lindberg grew up in […]

Granit is a retailer in Sweden, Norway, Finland, and Germany that offers a wide selection of functional products for the modern home. The collection with Stig Lindberg, one the Sweden’s most prominent designers, was Granit’s first licensing collaboration. A large collection of products with five different patterns designed by Stig Lindberg. The first five Stig […]

For Design House Stockholm, it all started with an idea to work with smaller home products, like ceramic mugs and candle holders in wood. But it developed into an idea to work with the garden colors from the Carl & Karin Larsson estate together with young designers and modern furniture pieces. Design House Stockholm chose […]

Embrace the enchanting spirit of Christmas and cherished traditions through the timeless tales of Astrid Lindgren and the beautiful illustrations by Ilon Wikland. This holiday season, Storefactory brings you an extraordinary collection of Christmas-themed products inspired by the world of Madicken and The Children of Noisy Village. Discover a range of glass, textiles, and wooden […]

Children’s wear experts Polarn O. Pyret, PO.P, is now launching a limited collection inspired by the works of Swedish designer and illustrator Stig Lindberg. “Why not the other way around?” This was Swedish designer Stig Lindberg’s (1916-1982) motto. Lindberg liked to think differently, and his artistry shows that it is possible to be both functional […]

ARKET is a Nordic modern-day market and lifestyle destination offering essential products for men, women, children and the home. ARKET is a part of the H&M Group and has flagship stores in countries such as China, France, Finland, United Kingdom, South Korea and Sweden. Nordic Stories is a concept by ARKET that showcase collaborations with independent […]

Lindex is one of Europe’s leading fashion companies with approximately 440 stores in 18 markets. Lindex decided to create a summer collection that would honor their Swedish heritage, and therefore, they chose to collaborate with the works of Carl & Karin Larsson. Swedish artists Karin and Carl Larsson were active during the late 19th century […]

Stig Lindberg was a man of many skills – imaginative and surreal in his expression. He would place flowers where none are to be found and fish where there are no fish. He was also innovative in the way he worked with materials and colors. Stig Lindberg wanted to create a more beautiful Sweden available […]

Skultuna was founded in 1607 by King Karl IX as a royal brass producer. Still active today, Skultuna is a leading premium brand in interior design and in fashion accessories. Skultuna combines quality, function and design in a beautiful way in their home accessories and jewelry. Their products are sold all around the world and have […]

Rights & Brands has a long-standing collaboration with baby product experts Rätt Start. This made Rätt Start a natural choice to obtain the rights to use the artwork of Ilon Wikland and the characters from Astrid Lindgren’s stories on a collection of baby and children’s products. Rätt Start believes that this artwork is ideal for […]

The idea behind Åhléns collaboration was born in a desire to pay tribute to the artist couple Carl and Karin Larsson and their contribution to Swedish art and design culture. Åhléns had the opportunity to visit the Carl Larsson estate “Lilla Hyttnäs” in Sundborn where Carl & Karin lived from 1889 to 1912. During the […]

Finnish Nordicbuddies was created out of the need for a Moomin collection for young stylish adults. The children that grew up with the 90s Moomin animation are now adults and fans of Moomin just as their children and parents.  Lasse Lähteenmäki, the founder Moomin by Nordicbuddies, explains that before Nordicbuddies, he experienced a lack of […]

It was back in 2017 that Rights & Brands (previously Bulls Licensing) started the collaboration with Happy Socks to produce a collection commemorating The Beatles’ iconic animated film Yellow Submarine. Happy Socks had previously created other collections with artists such as Snoop Dogg and Miike Snow, and Happy Socks’ Creative Director, Viktor Tell, had a personal […]

Martinex is one of the longest-running Moomin licensees of all time. Martinex introduced its first Moomin product already in 1992. Since then, the company has created toys, textiles, and household products loved by Moomin fans of all ages and is now one of the biggest Moomin licensees in the world. Moomin and Martinex share many values. […]

For over 40 years, Polarn O. Pyret has specialized in making the highest-quality, organic, unisex clothing for babies and children. One of Polarn O. Pyret’s core missions is also to encourage children and adults to read more and explore the world of fairytales, a message that can be helped by utilizing the strength of licensing […]

Boyhood Design is a Danish design company founded by Jakob Burgsø known for its high-quality interior items made of solid wood. Burgsø’s passion for woodwork derives from his childhood: “I found my passion in life thinking back to my childhood. I always joined my dad in his workshop and found calm in creating something with […]

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 61,000 people across the globe and generated sales of €21.2 billion in 2021. The team at adidas was working on a collection that focused on themes of adventure, nature and fun and found that the Moomins were a […]