Three models in Acne Studios x Moomin

30 May 2025

Acne Studios Unveils a Second Moomin Collection for FW25

Acne Studios reprises its collaboration with Tove Jansson’s Moomins with the launch of a second 16-piece capsule collection for Fall/Winter 2025.

Rooted in a shared Scandinavian heritage, the much-loved magical characters will appear in an Acne Studios capsule collection that includes jersey, denim, knitwear, and accessories adorned with Tove Jansson’s playful animations.

black hattifatteners tee
keychain
neon yellow t-shirt, hat

Chiming with a mood of youthful self-expression, the collection combines the alternative society of the Moomins with relaxed, unisex styles and a vibrant colour palette of acid yellow and baby pink. Popular characters such as Little My, Snorkmaiden, Stinky, and the Hattifatteners appear as prints and patches adorning Acne Studios’ emblematic 1981 jeans, striped shirting, vibrant T-shirts and sweaters, cosy knitwear, and a baseball cap.

man wearing blue striped tee and hat
moomin acne sneakers
pink shirt, patchwork jeans

Removable metal Moomin patches adorn a pair of classic lace-up sneakers, allowing for customisation, while charms enliven a keyring. The collection also incorporates the Face logo as a small patch across ready-to-wear and as a patch on the sneakers.

Acne Studios first collaborated with Moomins in November 2024, having long admired the utopian vision of its Finnish creator Tove Jansson. 

yellow knit with moomin characters
pink little my t-shirt

Now Available Globally

The Acne Studios x Moomin FW25 collection is now available at acnestudios.com and in select Acne Studios stores globally:

Mainland China

Sanlitun Beijing
IAPM Shanghai
Reel Shanghai
Taikoo Li Chengdu
Deji Plaza Nanjing
Mixc Shenzhen
SKP South Beijing
IFC Shanghai
Mixc Hangzhou
Hangzhou Tower
SKP Beijing
Shanghai Qiantan
Mixc Shenzhen Bay
SKP Chengdu
IFS Chongqing
Hong Kong Harbour City
IFC Hong Kong

Europe

Norrmalmstorg, Stockholm
Rue St Honoré, Paris
Dover Street, London
NK Women, Stockholm
Neuer Wall, Hamburg
Øvre Slottsgate, Norway
Piazza Del Carmine, Milan
Harrods, London
Rue Froissart, Paris
Potsdamer, Berlin
Galleries Lafayette, Paris

Japan

APAC
Aoyama, Tokyo
Midosuji, Osaka
Isetan, Tokyo
Shinsegae Gangnam, Seoul
Shinsegae Main, Seoul
Cheongdam, Seoul
The Hyundai Seoul Yeouido
Lotte Jamsil, Seoul
Little Bourke Street, Melbourne
King Street 
Chadstone
MBS Singapore
Taipei Xinyi SKM A9

North America

Greene Street, New York
Horatio, New York
West Hollywood, LA
Costa Mesa South Coast Plaza, California
Geary Street, California
Las Vegas Crystals
Miami Design District
Yorkdale, Toronto

Photo of Niklas Österling

Interested in a collaboration?

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Niklas Österling

Senior Brand & Sales Manager

Interested in a licensing collaboration?

Get in touch with your ideas for brand licensing, and we’ll get back in a heartbeat.

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