The snack company Pändy joins forces with the beloved fairytale characters Maxi & Helium, created by author Camilla Brinck, in a new licensing partnership. This exciting collaboration introduces two flavors of Maxi & Helium candy with no added sugar.
Through a licensing collaboration with Rights & Brands AB, Pändy and Maxi & Helium aim to promote healthier snacking habits in families with children. The new candy options, Maxi & Helium Wild Berries and Maxi & Helium Tutti Frutti, offer the same great taste as regular candy but with significantly less sugar. Pändy, known for its sugar-free offerings available at major grocery chains in Sweden and popular online pharmacies, now extends its reach with this collaboration. By partnering with Maxi & Helium, Pändy seeks to engage a new audience.
Maxi & Helium is the fastest-growing children’s book series ever in Sweden and Norway and has sold over 3.8 million copies to date. The books, created by author Camilla Brinck, capture both adults and children in a magical fairy tale universe, and they are also frequently seen with their music and shows that draw large audiences across the Nordic region.
“It feels great to broaden our range with two new candy bags that really stand out from the others, both in terms of design and target group. A creative and exciting project!” – Ebba Dahlström, CEO at Pändy says.
The entire Maxi & Helium team has been highly involved in the process and has also visited the factory where the candy is produced. Watch the video from the factory here:
“We are so proud of our collaboration with Pändy and Maxi & Helium, two magical brands that now give all families with children the opportunity to choose a healthier option when it’s time for sweets!” – Shatilla Holm, Brand Manager for Maxi & Helium at Rights & Brands AB.
“We are very happy about this collaboration with Pändy as we at Lindrizia want to contribute to a healthier lifestyle for children and families. We are incredibly pleased with the taste of Pändy’s Maxi & Helium’s candy, which we think tastes just as good as “regular” candy.” – Thomas Lööw, CEO of Maxi & Helium at Lindrizia AB says.
Maxi & Helium by Pändy was launched exclusively in Sweden on April 29th at pandym2s.com and at Apohem. From week 20, it will be released at other retailers such as Coop.
Interested in a collaboration with Maxi & Helium? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com