Mamma Moo and Crow

The two unique characters Mamma Moo and Crow debuted on children’s radio in 1985. The author Jujja Wieslander has in collaboration with the illustrator Sven Nordqvist published the stories since 1991. Mamma Moo and the Crow are two strong characters with minds of their own. Together, they go on mischievous adventures, celebrating their unusual and eternal friendship. The unlikely team of Mamma Moo and Crow has gained global success through their series of picture books, translated into 30 languages. In 2026, the brand celebrates 35 years. Rights & Brands represents Mamma Moo and Crow for merchandising rights worldwide.

Over 2,5 million books sold internationally
New books are frequently published
+1,6 million books sold in Sweden
Top-listed at Swedish libraries
10 books translated into 36 languages
New movie ”Mamma Moo finds her way home” premiered in cinemas all over Europe in 2022
”Who are you, Mamma Moo?” premiered in autumn 2023
SVT will follow up the films with an animated series
Visible on several digital platforms, such as Spotify, Storytel and YouTube

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Brand presentation

Awards & Nominations

Awards

Expressens Heffaklump
1993
BMF-Barnboksplaketten
1994
Bokjuryn kategori 0–6 år
2003
Astrid Lindgren-priset
2005