maxihelium

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Maxi & Helium

Healthy snack company <a href="https://www.pandym2s.com/">P&auml;ndy</a>, known for its sugar-free offerings at major grocery chains in Sweden and popular online pharmacies, wanted to extend its reach to new target groups. By partnering with the hugely popular children&rsquo;s brand Maxi &amp; Helium, P&auml;ndy sought to promote healthier snacking habits to families with children.

Background

The collaboration resulted in two new candy options: Maxi &amp; Helium Wild Berries and Maxi &amp; Helium Tutti Frutti. These candy options offer the same great taste as regular candy but significantly less sugar&mdash;only 1 gram of sugar per bag.
The launch was strengthened with PR send-outs to influencers around Sweden. Influencer collaborations included Michael Forni, HannaHappy, Miss Molly and PappaPappaDotter.

Collaboration

Results

The candy was launched in May 2024.

Timeline

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Musse & Helium Pandy

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Pändy teams up with Maxi & Helium for sugar-free candy

Licensee

maxihelium_pandy

MaxiHelium_Pandy

Maxi & Helium Candy by Pändy

We bring Scandinavian rights and brands to a global arena. Our background is in literature, art and design. We are a 360 agency using all aspects of character representation and branding, from literary rights and PR to licensing.