Press Release 8 October 2024
Rights & Brands is proud to announce its official appointment as the global licensing agency for Camilla Läckberg’s beloved children’s book series Super-Charlie.
Camilla Läckberg, one of the world’s most renowned crime writers, has captivated audiences worldwide. Since her debut in 2003, over 39 million books have been sold in more than 60 countries. In 2011, Läckberg ventured into children’s literature with the release of Super-Charlie, the first book in a successful series about a baby with superpowers.
The character is a personal one. When Camilla Läckberg was pregnant with her third child, she wanted to entertain her older children by telling them stories about the baby that was on its way—except this was no ordinary baby; this baby had superpowers. These imaginative tales sparked the creation of the series, which reflects many aspects of Läckberg’s own life. To date, 12 books have been published in the series, and 1.3 million copies have been sold and translated into 17 languages.
In December, Super-Charlie will make his debut on the big screen as the animated film adaptation, inspired by the books, premieres. Produced by Nordisk Film Production, the 3D animated action-comedy promises to bring Super-Charlie to life on screen, reaching new audiences.
As the newly appointed licensing agency, Rights & Brands will develop a comprehensive licensing program surrounding both the Super-Charlie books and the exciting new film artwork.
“We are thrilled to have the opportunity to create a global licensing program for Super-Charlie,” says Shatilla Holm, Senior Sales & Category Manager at Rights & Brands. “There is huge potential for this character brand, and we look forward to working closely with our partners to create the best collaborations with Super-Charlie.”
Camilla Läckberg shares her excitement about the expansion of the Super-Charlie universe: “I’m absolutely thrilled to see Super-Charlie come to life in new ways. It’s incredible to witness how this character has taken on a life of his own, and I’m so excited to see where he takes me next!”
Rights & Brands will represent Super-Charlie for licensing rights worldwide.
For more information, please contact:
Shatilla Holm
Senior Sales & Category Manager, Rights & Brands
shatilla.holm@rightsandbrands.com
+46 73 918 2363
Sigrid Nenander
Press Contact, Assefa Communications
sigrid@assefa.se
+46 73 746 05 79
Links:
Rights & Brands Logo
Camilla Läckberg Image
Super-Charlie Image
About Rights & Brands
Rights & Brands is a Scandinavian agency promoting art, literature and design brands that aim to inspire a global audience with stories and a vision for a better world.
Rights & Brands operates a worldwide network of over 30 sub-agents and 800 clients and represents iconic brands, artists, and authors. R&B is the worldwide master agent on behalf of Moomin Characters and represents the likes of Stig Lindberg, Carl Larsson-gården Sundborn, Astrid Lindgren & Ilon Wikland, Maxi & Helium, The Beatles, The Smurfs, Tove Jansson, Sofie Sarenbrant and many more.
R&B is ranked as the top 20 licensing agency worldwide, with an estimated retail value of 900M Euro. We develop and create collaborations and brand extensions with leading brands such as H&M, Uniqlo, adidas, Fiskars Group, Happy Socks, RIMOWA and Finnair.
Rights & Brands headquarters is in Stockholm, with local branches in Helsinki, Oslo, Hong Kong, London and Tokyo. R&B was founded in 2016 and has a yearly turnover of 270M SEK.
About Camilla Läckberg
Camilla Läckberg is one of Sweden’s most successful and internationally renowned authors. With her captivating Fjällbacka series, she has topped bestseller lists worldwide, and her books have been translated into over 60 languages. In addition to her crime novels, Camilla is also known for her children’s books about Super-Charlie, a beloved series inspired by her own family. Beyond her writing, Camilla is a successful entrepreneur and co-owner of several companies, pursuing various creative ventures in television, film, music, and design, establishing herself as a multi-talented businesswoman.