Are you ready to invite Bamse’s magical world into your home? The esteemed weaving company Ekelund presents its new Bamse collection, featuring a delightful range of textiles for both children and adults. Discover soft organic blankets, playful towels, and charming placemats that add a touch of nostalgia and joy.
Ekelund, the oldest weaving mill in Sweden, has a rich history dating back to the 15th century, with the company being founded in 1692. Known for creating handcrafted textiles with timeless designs, Ekelund produces everything at its own factory in Horred, on the Swedish West Coast. Since their first delivery to the Swedish royal court in 1878, Ekelund has maintained this prestigious collaboration and continues to be a royal court supplier.
Ekelund has previously created licensed collections with brands such as Pettson & Findus and Moomin, and now they are adding Bamse, the strongest and kindest bear in the world.
Bamse has been a beloved figure in Swedish children’s literature since his creation by Rune Andréasson in 1966. Known for gaining strength from his grandma’s thunder honey, Bamse, along with his friends like Skalman and Lille Skutt, has become a symbol of courage, justice, and friendship for generations.
Martina Dagborn, Marketing Manager at Ekelund, shares her enthusiasm: “Bamse has been a beloved character in many homes for a long time, and to be able to weave this joy into our products has been a pure pleasure. We look forward to these textiles becoming part of many families’ everyday lives and hearts.”
In Ekelund’s exclusive Bamse collection, you will find a wide range of textiles that cover everything from kitchen towels and placemats to throws and cushion covers, with motifs from Bamse’s world. Each is designed to bring an element of adventure and warmth into the home, while creating a sense of nostalgia for those of us who grew up with these timeless stories.
All Bamse textiles by Ekelund are made from high-quality, organic materials and are GOTS-certified, ensuring a more sustainable and environmentally friendly product.
The Bamse by Ekelund collection is now available at Ekelund retailers and online on ekelunds.se
Interested in a licensing collaboration with Bamse? Contact us by sending an e-mail to licensing@rightsandbrands.com