Barnes & Noble brings Moomin to the United States in a nationwide partnership

22 Feb 2023

The Moomin phenomenon lands in the United States! Marking Moomin Characters’ first significant foray into the U.S, Barnes & Noble is set to make Tove Jansson’s literature widely accessible to American audiences, both in stores and online.

 

Moomin Characters, the parent company of the global phenomenon The Moomins, created by the acclaimed Finnish artist, illustrator, and writer Tove Jansson, and Barnes & Noble, the largest book retailer in the United States, are thrilled to announce a significant new partnership to make Jansson’s literature widely accessible to American audiences, both in stores and online. The partnership with Barnes & Noble marks the Moomin Characters first significant foray into the United States. 

“A partnership to make Tove Jansson’s literature widely accessible to American audiences, both in stores and online”

Barnes & Noble will feature nearly a dozen of Jansson’s iconic children’s books from the Moomin series alongside her most popular adult novels, available on the bookseller’s e-commerce platform www.bn.com and in select stores nationwide. Barnes & Noble will also feature a curated selection of Moomin gifts and lifestyle products, ranging from the best-selling and highly collectible Moomin mugs to Moomin notebooks, home goods, and more, in 21 stores across the country.

James Daunt, CEO of Barnes & Noble, said, “I have long been an admirer of Tove Jansson’s creative spirit and the inspiring world she created with the Moomins, stories that still to this day resonate deeply with readers of all ages. Jansson’s life story, her literature, and her art are meant to be celebrated and enjoyed by all, and we at Barnes & Noble couldn’t be more pleased to have the opportunity to bring Jansson’s work to American audiences.”

Tove Jansson’s niece and President of the Board at Moomin Characters, Sophia Jansson, said, “Tove was an incredible artist and an exceptional person. She wasn’t afraid of walking her own path and was true to her ideals, and these things fed into her creations – they’re part of what makes the Moomin stories so special. We are incredibly proud to have in Barnes & Noble a partner that is equally as excited as we are to bring the Moomins to America.”


Find Moomin at the following Barnes & Noble stores:
 
NEW YORK

Barnes & Noble 82nd and Broadway
2289 Broadway
New York, NY 10024

Barnes & Noble Union Square
33 East 17th Street
New York, NY 10003

CALIFORNIA

Los Angeles: The Grove
The Grove Drive Suite K 30 – Los Angeles, CA 90036

Glendale Americana
The Americana at Brand – 210 Americana Way – Glendale, CA 91210

WASHINGTON

Northgate Mall / Seattle
401 NE Northgate Way #1100
Seattle, WA 98125

Alderwood / Lynnwood
19401 Alderwood Mall Parkway
Lynnwood, WA 98036

WISCONSIN

Appleton
Fox River Commons  – 4705 West Grande Market Drive – Grand Chute, WI 54913

La Crosse / Valey View Mall
3800 State Road 16 – La Crosse, WI 54601

Madison / West Towne Mall 
7433 Mineral Point Road – Madison, WI 53717

TEXAS

The Parks at Arlington Mall
3881 S. Cooper St # 2027
Arlington, TX 76015

Stonebriar Mall / Frisco
2601 Preston Rd Unit 1204
Frisco, TX 75034

Shops at North East Mall / Hurst
861 NE Mall Blvd
Hurst, TX 76053

ILLINOIS

Clybourn Webster Place / Chicago
1441 West Webster Avenue
Chicago, IL 60614

Bolingbrook
The Promenade Bolingbrook
631 E. Boughton Road Suite 100
Bolingbrook, IL 60440

Oakbrook Center
297 Oakbrook Center
Oak Brook, IL 60523

MINNESOTA

Northtown / Blaine
710 County Highway 10 NE – Blaine, MN 55434

Miller Hill Mall / Duluth
1600 Miller Trunk Hwy. #L25 – Duluth, MN 55811

Maple Grove
8040 Wedgewood Lane – Maple Grove, MN 55369

Maplewood Mall
3001 White Bear Ave North Ste 1030 – Maplewood, MN 55109

Roseville II
HarMar Mall – 2100 North Snelling Ave – Roseville, MN 55113

St. Cloud
St. Cloud Rainbow Village – 3940 Division Street – St. Cloud, MN 56301



Interested in a licensing collab with Moomin? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com