Cervera launch a Moomin themed Christmas collection

03 Nov 2020

Just in time for “Glögg”-season Cervera has launched a Moomin collection with mulled wine and a set of matching glass mugs. The products are decorated with illustrations from the book “Christmas comes to Moominvalley”, a re-telling of Tove Jansson’s classic story The Fir Tree, from 1962. The launch is also presented with Haupt Lakrits’ new advent calendar and a gift box filled with Moomin themed licorice. 

The non-alcoholic glögg (mulled wine) is organic and has the classic taste of clove, cinnamon and ginger. It’s produced by the family owned company Saturnus, a well-known producer of mulled wine since 1893. The collection also consists of a Moomin licorice calendar with 24 different kinds of licorice and a special Moomin gift box with a jar of licorice from Haupt Lakrits.


”Tove Janssons beloved characters has been recognized worldwide as symbols of community, warmth and being close to your loved ones, so it’s a great feeling to be able to launch a mulled wine with matching mugs to Christmas. The interest for Moomin is huge amongst our customers, so we hope and believe that the launch will be happily received”, says Victor Jakobsson at Cervera.


The collection is available in all of Cervera’s stores and online on cervera.se