DeAgostini Launches the Moominhouse Build Up Model in the U.S.

30 May 2023

DeAgostini, a premier European collectibles brand, is now launching their popular Moominhouse subscripition in the U.S. The build-up model has previously been available in Japan, UK, and Poland.

Build a charming model of the beloved Moominhouse – tall and round like a lighthouse with a steep roof and lots of rooms to explore. Through this subscription by DeAgostini, subscribers can bring a different part of the house to life each month in an easy-to-build model.

Collectors are invited to celebrate the adventures of Moomintroll and his family and construct their signature Moominhouse with realistic home furnishings such as furniture, decorations, and accessories. The completed Moominhouse stands nearly 27 inches tall by 14 inches wide.

Deagostinis Moomin house

A removeable roof and walls allow builders to enjoy the exterior and interior from all angles.

The subscription also includes figurines such as Moomintroll, Moominpappa and Moominmamma, Snufkin, Little My, and many more. And a special premium offer delivers bonus figures of Hemulen and Mymble, Fillyjonk and the Hattifatteners, Too-Ticky and the Bridge, Snork and others. All of the figures’ designs are based closely on the famous illustrations of the original books by Tove Jansson.

Little My and Moominmamma in the Moomin house

The adorable cast of these stories comes to life with step-by-step instructions and new parts delivered monthly to subscribers, along with a special full-color monthly magazine packed with stories and background on the magical world of the Moomins.

Moominhouse subscribers also will receive exclusive gifts at various stages to take their construction to the next level, such as a collection of Moominhouse food and household accessories. The licensing of this franchise was facilitated by Rights & Brands.

Read more about DeAgostinis Moominhouse subscription here.

Interested in a licensing collaboration with Moomin? Hit us with your idea by sending an e-mail to licensing@rightsandbrands.com