The Finnish airline Finnair is turning 100 years this year. A lovely illustration of Snorkmaiden and Moomintroll is now featured on the livery of two Finnair aircraft to celebrate the centenary.
Finnair, one of the world’s oldest airlines, turns 100 years in November, and celebrates it in a Moominous way. Two of its Airbus A350 aircraft are now adorned with a picture of Moomintroll and Snorkmaiden. The Moomin aircraft will fly to various long-haul destinations in Finnair’s network, like Dallas, Tokyo and Bangkok.
“Finnair’s mission is to enrich life by bridging the world. This is also the theme of our centenary. Moomins represent friendship, community and going on adventures together, so they are a great fit for our values,” says Finnair’s CEO Topi Manner.
The previous time the Moomins were seen in Finnair aircraft livery was in the mid-1990s. After that, Finnair has also had many Moomin campaigns, such as one where families travelling with infants have received a Moomin gift on board.
“Finnair is one of Moomin’s major licensees and we’ve been working together since the 1990s. We’re very happy to see this collaboration extended with the new Moomin livery on Finnair aircraft,” says Roleff Kråkström, Managing Director of Moomin Characters Ltd.
“Moomin is a character-brand grounded in the universal and timeless values of tolerance, acceptance and friendship upon which Nordic societies are built. These are the values that come to life in the Moomin embrace depicted in the Finnair 100 livery,” says Kråkström.
Last time the Moomins were seen in Finnair aircraft livery was in the mid-1990s.The new centenary livery was taped by HAECO in Hong Kong at the same time as the aircraft were retrofitted with Finnair’s new, elevated long-haul cabin experience.
In addition to the Moomin livery, Finnair Technical Operations in Helsinki have painted the centennary slogan “Bringing us together since 1923” on three other aircraft. The registration numbers of the aircraft are OH-LWR (A350), OH-LXM (A320) and OH-LXK (A320).
Spot the Moomin livery and win Business Class flights
Finnair now invites all Moomin and aviation fans to share photos and videos of the Moomin livery on Instagram with the hashtag #finnairmoomin. Finnair will reward one lucky content producer with two Business Class flights to either Tokyo or Helsinki. More info is to be found on Finnair’s Instagram and webpage.
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