With over 800 licensees and an annual retail value of over 720 million euros, Moomin licensed products are sold all over the world. Scroll down to find the list of official Moomin shops and shop-in-shops in Finland, Sweden and Norway, Hong Kong, Japan, The United States, United Kingdom – and online!
Moomin Shops in Finland
Moomin creator Tove Jansson’s home country, Finland, opened the original Moomin Shop in 1999 in Kämp Galleria in a small space of only 11 square meters. This shop no longer exists, but new locations and grander spaces have opened over the years in the cities of Helsinki and Turku.
Moomin Shop Lasipalatsi
Location: Mannerheimintie 22-24, 00100 Helsinki, Finland
Moomin Shop Lasipalatsi is the Moomin flagship store in Finland. The shop is a must-visit spot for any Moomin fan – the design and colour scheme of the shop were inspired by the beautiful illustrations and stories of the first Moomin book, The Moomins and the Great Flood. As you enter the store and dive into the world of The Moomins and the Great Flood, pay attention to the details around the store – there are plenty of references to the book!
Photos: Esa Kapila
Moomin Shop Forum
Location: Shopping Mall Forum, Mannerheimintie 20, 1st Floor, Helsinki, Finland
Moomin Shop Forum was the first Moomin Shop in the city, after the original shop from 1999, was opened in Forum. The shop has since moved spaces inside the shopping centre, but it is still the biggest Moomin Shop in Finland.
Moomin Shop Hansa
Location: Kauppakeskus Hansa, 1krs Antintalo, Eerikinkatu 15, 20100 Turku
Moomin Shop Hansa opened in 2019 and has colorful and quirky interiors.
Moomin Shops in Helsinki Airport
There are two Moomin Shops in Helsinki Airport, one located in the Arrivals hall and another in the non-Schengen area (both in Terminal 2). Here, consumers get a chance to shop some last-minute Moomin gifts and souvenirs if they missed the Moomin Shops in the city.
Moomin Shop Helsinki Airport Arrivals
Address: Helsinki Airport, Terminal 2, Arrivals hall
The first Helsinki Airport Moomin Shop opened already in 2007, but it has since been replaced with two wonderful shops. The first one is located in the arrivals hall in Terminal 2 and is open for everyone – not only for those travelling somewhere. This shop opened in 2021 and the inspiration for the colourful shop interior comes from #MoominABC, the Moomin initiative spreading the joy of reading and writing in the life of children, youth and adults.
Moomin Shop Helsinki Airport Duty-Free
Location: Helsinki Airport, Terminal 2, Aukio, non-Schengen area
The second Moomin shop at Helsinki Airport is located in the non-Schengen area and offers a broad range of Moomin products. The eye-catching design of the shop is inspired by the first Moomin picture book by Tove Jansson, ‘The Book about Moomin, Mymble and Little My’.
Also located in the non-Schengen area, is the world’s first Moomin branded airport café! At Moomin Coffee, located right next to Gate 40, travelers can relax in magical surroundings and enjoy treats inspired by Moominvalley.
Moomin Shops in Norway and Sweden
Moomin Shop Bergen, Norway
Location: Bryggen 13, 5006 Bergen, Norway
The Norwegian Moomin shop in Bergen opened in 2022 in a new collaboration by Moomin Characters Oy and Ting AS. The official Moomin Shop in Norway offers a wide range of well-known and beloved Moomin products as well as limited editions. An official online Moomin Shop for Norway is also launching soon.
Funnys Äventyr Moomin Shop-in-Shop, Sweden
Location: Shopping center Mobilia Per Albin Hanssons väg 36D, 214 32 Malmö, Sweden
The Moomin shop-in-shop at the children’s cultural centre Funny’s Äventyr in Malmö, Sweden draws inspiration from the book Finn Family Moomintroll by Tove Jansson. It’s filled with all kinds of Moomin products and is located inside the Funny Store.
Junibacken Moomin Shop-in-Shop, Sweden
Location: Junibacken, Galärvarvsvägen 8, 11521, Stockholm
Junibacken, the children’s cultural centre in Stockholm, Sweden has a large assortment of Moomin products and books. Junibacken is also home to Sweden’s largest outdoor Moomin playground!
Moomin Shops in The United Kingdom
The Moomins were popular in England already in the 1950s when the British newspaper The Evening News began to publish the Moomin comic strip. As of today, there are two brick-and-mortar Moomin shops in the UK.
Moomin Shop Camden
Location: Camden Stables Market (Stall 20), Chalk Farm Road, London, NW1 8AH
The Moomin Shop in Camden is located right in the middle of the popular Camden Market next to Dr Marten’s flagship store. This adorable store has a wide range of products both for children and adults, including toys, homeware, clothing, bedding and beautiful editions of the books themselves.
Moomin Shop Covent Garden
Location: 43 Covent Garden Market Building, Covent Garden, WC2E 8RF, London, United Kingdom
Moomin Shop Covent Garden opened in 2011 as the first Moomin Shop in the UK. Find it on the second floor inside the beautiful Covent Garden Market. Climbing up the tower-like stairs to this shop can easily transport you to the world of Moominhouse!
Moomin Shops in Japan
The love for the Moomins has long reached far outside Europe, with a huge fan base and several official shops in Japan. There are currently plans to open 10 Moomin more shops by the end of 2027, mainly in the Tokyo metropolitan area.
Moomin Shop Ginza
Location: 3-1 Ginzanishi, Chuo-ku, Tokyo, 104-0061
The Moomin Shop Ginza was opened in December 2022, in the famous shopping district of Ginza. The shop features a wide assortment of over 1000 different Moomin products – from mugs and stationery to confectionary treats. The shop also carries a large selection of products that have been imported from Nordic brands and licensees, which is uncommon in the Japanese market.
Moomin Shop CASUAL EDITION Sapporo Stellar Place
Location: Sapporo Stella Place 5F, 2 Kita5jonishi, Chuo-ku, Sapporo City, Hokkaido
This new, drop-in Moomin Shop was opened inside Sapporo Stellar Place in April 2023. The theme of the shop is based on the first Moomin comic, ”Mumintrollet och jordens undergång”, from 1954. Snippets of Tove Jansson’s original Moomin comic strips are featured all through the shop’s details,
PEIKKO Antenna Shop
Location: 4-8-6 Kamezawa, Sumida-ku Tokyo, 130-0014 Japan
The PEIKKO Antenna Moomin shop is one of the oldest Moomin Shops still open in Japan.
It is also possible to buy the PEIKKO Moomin products on their official web shop.
Moomin Shops in Hong Kong
You can find more pieces of Moomin fan heaven in Hong Kong.
Moomin Shop Hong Kong
Location:L1002, 10/F, Eslite Causeway Bay Store, Hysan Place, 500 Hennessy Road, Causeway Bay, Hong Kong
Moomin Shops in The United States
In 2023, Moomin was launched at several Barnes & Noble shops around the United States, but there has also been an official Moomin shop open in Hawaii for several years.
Moomin Shop Hawaii
Location: 1450 Ala Moana Blvd. Shop # 3560, Honolulu, HI 96814,, United States
The Moomin Shop Hawaii is located in the capital of Hawaii, Honolulu, on the island of Oahu. They sell products from Moomin licensees all over the world as well as their own special Moomin Shop Hawaii products.
Barnes & Noble
Barnes & Noble, the bookseller with the largest number of retail outlets in the US, has made Tove Jansson’s literature widely accessible to American audiences. Barnes & Noble carries a selection of Moomin books, mugs, stationery, and more, selling in over 20 retail locations and online.
Other Moomin shopping locations
There are other fun locations that also offer consumers the opportunity to buy Moomin products. Destinations like the Moominworld and Moomin Museum in Finland, Moomin cafés the Moominvalley Park in Hanno City, Japan also sell a wide range of Moomin products. Find the complete list of Moomin locations on moomin.com
The Moomin shop at Moominvalley Park in Japan.
Tallink Mystar Ferry Moomin Shop-in-Shop
Location: Inside Superstore of Tallink Mystar Ferry traveling between Helsinki and Tallinn
The Tallink Mystar Ferry Moomin Shop-in-Shop shop opened in 2023 – a brand new Moomin section for a brand new ferry. The new MyStar vessel has 2,500 SQM of retail space onboard and the ferry’s Superstore has an entire section dedicated to Moomin products. Those traveling between Helsinki and Stockholm can also book a Moomin-themed family cabin!
Official Moomin Shops online
Interested in working with the Moomin brand or want to learn more about the Moomin locations and retail opportunities? Send an e-mail to licensing@rightsandbrands.com